experienceevent-all.schema.md

Adobe Advertising Cloud ExperienceEvent Full Extension Schema

https://ns.adobe.com/experience/adcloud/experienceevent-all

Adobe Advertising Cloud ExperienceEvent full extension. Contains all Solution added fields.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Stable	No	Forbidden	Permitted	adobe/experience/adcloud/experienceevent-all.schema.json

Schema Hierarchy

• Adobe Advertising Cloud ExperienceEvent Full Extension https://ns.adobe.com/experience/adcloud/experienceevent-all
  • XDM ExperienceEvent https://ns.adobe.com/xdm/context/experienceevent
  • Ad Campaign Detail https://ns.adobe.com/experience/adcloud/campaign
  • Adobe Advertising Cloud Inventory https://ns.adobe.com/experience/adcloud/inventory
  • Adobe Advertising Cloud Ad Details https://ns.adobe.com/experience/adcloud/advertisement
  • Adobe Advertising Cloud Ad Delivery Details https://ns.adobe.com/experience/adcloud/addeliverydetails
  • Adobe Advertising Cloud Product Details displayed in Search Advertisement. https://ns.adobe.com/experience/adcloud/productdetails
  • Conversion Details https://ns.adobe.com/experience/adcloud/conversiondetails
  • Advertising Fee Details https://ns.adobe.com/experience/adcloud/fees

Adobe Advertising Cloud ExperienceEvent Full Extension Properties

Property	Type	Required	Default	Defined by
https://ns.adobe.com/experience/adcloud/adDeliveryDetails	Adobe Advertising Cloud Ad Delivery Details	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/advertisement	Adobe Advertising Cloud Ad Details	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/campaign	Ad Campaign Detail	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/conversionDetails	Conversion Details	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/eventType	string	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/fees	Advertising Fee Details	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/inventory	Adobe Advertising Cloud Inventory	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/productDetails	Adobe Advertising Cloud Product Details displayed in Search Advertisement.	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
https://ns.adobe.com/experience/adcloud/stitchId	string	Optional		Adobe Advertising Cloud ExperienceEvent Full Extension (this schema)
xdm:eventMergeId	string	Optional		XDM ExperienceEvent
xdm:producedBy	string	Optional	"self"	XDM ExperienceEvent
*	any	Additional	this schema allows additional properties

https://ns.adobe.com/experience/adcloud/adDeliveryDetails

Ad Delivery Details

Adobe AdCloud Search Ad Delivery Details.

https://ns.adobe.com/experience/adcloud/adDeliveryDetails

• is optional
• type: Adobe Advertising Cloud Ad Delivery Details
• defined in this schema

https://ns.adobe.com/experience/adcloud/adDeliveryDetails Type

• Adobe Advertising Cloud Ad Delivery Details – https://ns.adobe.com/experience/adcloud/addeliverydetails

https://ns.adobe.com/experience/adcloud/advertisement

Ad Asset Details

Digital advertisement details.

https://ns.adobe.com/experience/adcloud/advertisement

• is optional
• type: Adobe Advertising Cloud Ad Details
• defined in this schema

https://ns.adobe.com/experience/adcloud/advertisement Type

• Adobe Advertising Cloud Ad Details – https://ns.adobe.com/experience/adcloud/advertisement

https://ns.adobe.com/experience/adcloud/campaign

Ad Campaign Details

Adobe Advertising Cloud ad campaign hierarchy details.

https://ns.adobe.com/experience/adcloud/campaign

• is optional
• type: Ad Campaign Detail
• defined in this schema

https://ns.adobe.com/experience/adcloud/campaign Type

• Ad Campaign Detail – https://ns.adobe.com/experience/adcloud/campaign

https://ns.adobe.com/experience/adcloud/conversionDetails

Ad Conversion Details

Search Ad Conversion Details.

https://ns.adobe.com/experience/adcloud/conversionDetails

• is optional
• type: Conversion Details
• defined in this schema

https://ns.adobe.com/experience/adcloud/conversionDetails Type

• Conversion Details – https://ns.adobe.com/experience/adcloud/conversiondetails

https://ns.adobe.com/experience/adcloud/eventType

Event Type

Adobe Advertising Cloud event type.

https://ns.adobe.com/experience/adcloud/eventType

• is optional
• type: string
• defined in this schema

https://ns.adobe.com/experience/adcloud/eventType Type

string

https://ns.adobe.com/experience/adcloud/fees

Advertising Fees

Advertising Fees Details.

https://ns.adobe.com/experience/adcloud/fees

• is optional
• type: Advertising Fee Details
• defined in this schema

https://ns.adobe.com/experience/adcloud/fees Type

• Advertising Fee Details – https://ns.adobe.com/experience/adcloud/fees

https://ns.adobe.com/experience/adcloud/inventory

Ad Inventory Details

Adobe Advertising Cloud inventory details.

https://ns.adobe.com/experience/adcloud/inventory

• is optional
• type: Adobe Advertising Cloud Inventory
• defined in this schema

https://ns.adobe.com/experience/adcloud/inventory Type

• Adobe Advertising Cloud Inventory – https://ns.adobe.com/experience/adcloud/inventory

https://ns.adobe.com/experience/adcloud/productDetails

Ad Product Details

Adobe AdCloud Search Ad Product Details.

https://ns.adobe.com/experience/adcloud/productDetails

• is optional
• type: Adobe Advertising Cloud Product Details displayed in Search Advertisement.
• defined in this schema

https://ns.adobe.com/experience/adcloud/productDetails Type

• Adobe Advertising Cloud Product Details displayed in Search Advertisement. – https://ns.adobe.com/experience/adcloud/productdetails

https://ns.adobe.com/experience/adcloud/stitchId

Stitch ID Chosen

ID from the ad servers through Adobe Advertising Cloud STATS to track click-through conversion on browsers that block third party cookies.

https://ns.adobe.com/experience/adcloud/stitchId

• is optional
• type: string
• defined in this schema

https://ns.adobe.com/experience/adcloud/stitchId Type

string

xdm:eventMergeId

ExperienceEvent merge ID

An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.

xdm:eventMergeId

• is optional
• type: string
• defined in XDM ExperienceEvent

xdm:eventMergeId Type

string

xdm:producedBy

Produced By

Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.

xdm:producedBy

• is optional
• type: string
• default: "self"
• defined in XDM ExperienceEvent

xdm:producedBy Type

string

xdm:producedBy Known Values

Value	Description
self	Self
system	System
salesRef	Sales Representative
customerRep	Customer Representative