[BD-3161] Feature flag experiments | Release Date TBD

_docs/_developer_guide/platform_wide/feature_flags/canvas.md

@@ -1,6 +1,6 @@
 ---
 nav_title: Feature Flags in Canvas
-page_order: 30
+page_order: 40
 noindex: true
 tool: Feature Flags
 platform:

_docs/_developer_guide/platform_wide/feature_flags/experiments.md

@@ -1,7 +1,7 @@
 ---
 nav_title: Feature Flag Experiments
 article_title: Feature Flag Experiments
-page_order: 40
+page_order: 30
 description: "Feature flag experiments let you A/B test changes to your applications to optimize conversion rates."
 tool: Feature Flags
 platform:
@@ -11,7 +11,7 @@ platform:
 
 ---
 
-# Creating a feature flag experiment
+# Feature flag experiments
 
 > Feature flag experiments let you A/B test changes to your applications to optimize conversion rates. Marketers can use feature flags to determine whether a new feature positively or negatively impacts conversion rates, or which set of feature flag properties is most optimal.
 
@@ -32,46 +32,69 @@ if (featureFlag?.enabled) {
 
 ```
 
-## Step 1: Create an experiment
+## Creating a feature flag experiment
+
+### Step 1: Create an experiment
 
 1. Go to **Messaging** > **Campaigns** and click **+ Create Campaign**.
 2. Select **Feature Flag Experiment**.
 3. Name your campaign something clear and meaningful.
 
-## Step 2: Add experiment variants
-
-Next, create variations. For each variant, choose the feature flag you want to turn on or off and review the assigned properties.
+### Step 2: Add experiment variants
 
-To test the impact of your feature, use variants to split traffic into two or more groups. Name one group "My control group" and turn its feature flags off.
+Next, create variations. For each variant, choose the feature flag you want to turn on or off and review the assigned properties. To test the impact of your feature, use variants to split traffic into two or more groups. Name one group "My control group" and turn its feature flags off.
 
-### Overwriting properties
+#### Overwriting properties
 
-Though you specified default properties when you originally set up your feature flag, you can choose to overwrite those values for users who receive a specific campaign variant.
+Though you specified default properties when you originally set up your feature flag, you can choose to overwrite those values for users who receive a specific campaign variant. To edit, add, or remove additional default properties, edit the feature flag itself from **Messaging** > **Feature Flags**.
 
 ![][image1]{: style="max-width:80%"}
 
-To edit, add, or remove additional default properties, edit the feature flag itself from **Messaging** > **Feature Flags**.
-
-## Step 3: Choose users to target
+### Step 3: Choose users to target
 
 Next, you need to [target users][4] by choosing segments or filters to narrow down your audience. Segment membership is calculated when feature flags are refreshed for a given user.
 
 {% alert note %}
 Your target audience will be eligible for the feature flag as soon as you save a rollout greater than 0%. Changes are made available once your app refreshes feature flags, or when a new session is started.
 {% endalert %}
 
-## Step 4: Distribute variants
+### Step 4: Distribute variants
 
 Choose the percentage distribution for your experiment. As a best practice, you should not change the distribution once your experiment has been launched.
 
-## Step 5: Assign conversions
+### Step 5: Assign conversions
 
 Braze lets you to track how often users perform specific actions, [conversion events][5], after receiving a campaign. Specify up to a 30-day window during which a conversion will be counted if the user takes the specified action.
 
-## Step 6: Review and launch
+### Step 6: Review and launch
+
+After you’ve finished building the last of your experiment, review its details, then click **Launch Experiment**. When your experiment is finished, you can [analyze the results](#analyzing-your-experiment).
+
+## Reviewing the results
+
+After your feature flag experiment is finished, you can review your results for...
+
+Go to **Messaging** > **Campaigns** and select the campaign with your feature flag experiment.
+
+### Campaign analytics
+
+**Campaign Analytics** offers a high-level overview of your experiment's performance, such as:
+
+- The total number of impressions
+- The number of unique impressions
+- The primary conversion rate
+- The total revenue generated by the message
+- The estimated audience
+
+You can also view the experiment's settings for delivery, audience, and conversion.
+
+![ALT_TEXT]()
+
+### Feature flag experiment performance
 
-After you’ve finished building the last of your experiment, review its details, then click **Launch Experiment**.
+**Feature Flags Experiments Performance** shows how well your message performed across various dimensions. The specific metrics you see will vary depending on your chosen messaging channel, and whether you're running a multivariate test. To see the feature flag values associated with each variant, select **Preview**.
 
+![ALT_TEXT]()
 
 [1]: {{site.baseurl}}/user_guide/administrative/manage_your_braze_users/teams/
 [2]: {{site.baseurl}}/user_guide/administrative/app_settings/manage_app_group/tags/

_docs/_user_guide/data_and_analytics/report_metrics.md

@@ -115,6 +115,10 @@ Total number of clicks on Button 2 of the message.
 
 {% api %}
 
+### Campaign analytics
+
+The performance of the message across various dimensions. The metrics shown depend on the selected messaging channel, and whether the [Feature Flag experiment]({{site.baseurl}}/developer_guide/platform_wide/feature_flags/experiments/#campaign-analytics) is a multivariate test.
+
 ### Choices Submitted
 
 {% apitags %}

_docs/_user_guide/data_and_analytics/reporting/campaign_analytics.md

@@ -18,6 +18,9 @@ guide_featured_list:
   - name: Email
     link: /docs/user_guide/message_building_by_channel/email/reporting_and_analytics/email_reporting/
     image: /assets/img/braze_icons/mail-01.svg
+  - name: Feature Flags
+    link: docs/developer_guide/platform_wide/feature_flags/experiments/
+    image: /assets/img/braze_icons/whatsapp.svg
   - name: In-App Messages
     link: /docs/user_guide/message_building_by_channel/in-app_messages/reporting/
     image: /assets/img/braze_icons/message-text-circle-01.svg