Clarification on why a plugin is needed if I already have mediation

[rebrandsoftware]

Hi, I'm new to all this after avoiding advertising in my apps for quite some time.

I'm curious about why a plugin is necessary: I have set up ad mediation through Facebook Audience Network in AdMob already. Won't AdMob send those mediated ads through using cordova-plugin-admob-free already, whenever it can't fill?

Is there something special about Facebook and adbuddiz that required you to create a plugin to get the mediation to show up, or is AdMob just ignoring any mediation unless I have a plugin?

Thanks!

[becvert]

It's the way it's working at the moment 😃,
although SDK-less mediation seems to be the path forward, as a few ad networks already are working out of the box.
But Facebook and AdBuddiz display their own ads in their own views, they don't rely solely on AdMob, and they may never do so. It's all about the fill rate as far as these 2 networks are concerned for now.
Still it's a big advantage to be able to use only one API to display ads from different networks.

SDK-less mediation
mediation-networks

[rebrandsoftware]

Ugh, what a mess! They are lucky to have people like you filling their gap with this plugin!

I see now that there are a few networks which I want to incorporate in some of my apps but will require an SDK. If possible I will learn from your plugins and put up a few of my own. Thanks for the explanation.