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Stats

Stats are handled by the GMI using a combination of .setStatsScreen() for screen/location changes and .sendStatsEvent() for user actions.

setStatsScreen

We use this method to denote the player changing location in the game (e.g. moving between the character select screen and the game). These calls have already been implemented for you in Genie, but more information about them can be found in the non-Genie specific Starter Pack Stats Documentation.

sendStatsEvent

These are used to track specific player interactions (e.g. the player selecting a character). Many interactions already been implemented in Genie (for example the GEL buttons), so you will not need to implement them yourself.

Stats events consist of action names and action types with accompanying event labels:

gmi.sendStatsEvent("actionName", "actionType", eventLabels);

Both actionName and actionType should be provided in string format. eventLabels is a JSON object where extra information is passed through according to the spec:

gmi.sendStatsEvent("sublevel", "start", { metadata: "SBL=2~XPL=3~GSI=123456789~LAU=First", source: "Level ID" });

Note the example gmi.sendStatsEvent calls in the click progression game. While button stat calls are implemented for you in Genie, you will need to construct the game specific calls (eg level complete) yourself.

Possible eventLabels

eventLabel Description Example
metadata Allows extra data to be provided SBL=2~XPL=3~GSI=123456789~LAU=First
container Game type bucket Games-SuperTier-Multiplayer
source Resource ID Level One or Baseball Cap
result Destination change Countername i.e. keepalive.games.gameName.newDestination.page

ATI Tag Inspector Chrome plug-in

This extension allows us to load up a website and inspect our implementation of stats being fired to ATI.

You can download it from the Chrome store here - AT Internet Tag Inspector.

The tool needs a BBC domain adding before use: Go to Settings > domains and add: a1.api.bbc.co.uk

What can we measure?

Standard Data Items Bespoke Data items
Some or all of the following items may be used, and will typically be included per day, per week, or for the total life of the game so far: These might include:
Unique browsers Death co-ordinates
Visits Scores
Page views Achievement details
Time periods (hours, weeks, weekends etc) Character customisation selections
Total dwell time Shop interactions
Average dwell time per browser Button/link clicks e.g. skip level
Average dwell time per visit Average dwell time per named level
Average first visit dwell time
Visits per browser See below for custom events and labels relating to these
Browsers per visits (segmented)
New/returning browsers
Cohorts (e.g. browsers who did x)
Sticky factor (likelihood of return within a period)
Loyalty (days visited per browser)
Recency (time between visits)
Games loaded
Games loaded per browser
Games loaded per visit
Progress through game
Level starts per level
Level completes per level
Platform split
Previous/next pages

Level ID

If required by the game component, level id will be automatically appended to needed stats if context.transientData.level-select.choice.title is set on a screen.