diff --git a/onnxruntime/core/platform/windows/logging/etw_sink.cc b/onnxruntime/core/platform/windows/logging/etw_sink.cc
index 2a74e22850658..b0f9eaf4f62d2 100644
--- a/onnxruntime/core/platform/windows/logging/etw_sink.cc
+++ b/onnxruntime/core/platform/windows/logging/etw_sink.cc
@@ -98,6 +98,10 @@ ULONGLONG EtwRegistrationManager::Keyword() const {
   return keyword_;
 }
 
+HRESULT EtwRegistrationManager::Status() const {
+  return etw_status_;
+}
+
 void EtwRegistrationManager::RegisterInternalCallback(const EtwInternalCallback& callback) {
   std::lock_guard<OrtMutex> lock(callbacks_mutex_);
   callbacks_.push_back(&callback);
@@ -140,9 +144,15 @@ EtwRegistrationManager::EtwRegistrationManager() {
 }
 
 void EtwRegistrationManager::LazyInitialize() {
-  static HRESULT etw_status = ::TraceLoggingRegisterEx(etw_provider_handle, ORT_TL_EtwEnableCallback, nullptr);
-  if (FAILED(etw_status)) {
-    ORT_THROW("ETW registration failed. Logging will be broken: " + std::to_string(etw_status));
+  if (!initialized_) {
+    std::lock_guard<OrtMutex> lock(init_mutex_);
+    if (!initialized_) {  // Double-check locking pattern
+      initialized_ = true;
+      etw_status_ = ::TraceLoggingRegisterEx(etw_provider_handle, ORT_TL_EtwEnableCallback, nullptr);
+      if (FAILED(etw_status_)) {
+        ORT_THROW("ETW registration failed. Logging will be broken: " + std::to_string(etw_status_));
+      }
+    }
   }
 }
 
@@ -161,6 +171,12 @@ void EtwSink::SendImpl(const Timestamp& timestamp, const std::string& logger_id,
   // register on first usage
   static EtwRegistrationManager& etw_manager = EtwRegistrationManager::Instance();
 
+  // do something (not that meaningful) with etw_manager so it doesn't get optimized out
+  // as we want an instance around to do the unregister
+  if (FAILED(etw_manager.Status())) {
+    return;
+  }
+
   // TODO: Validate if this filtering makes sense.
   if (message.DataType() == DataType::USER) {
     return;
diff --git a/onnxruntime/core/platform/windows/logging/etw_sink.h b/onnxruntime/core/platform/windows/logging/etw_sink.h
index ff68aec0b7d64..3af45b813a625 100644
--- a/onnxruntime/core/platform/windows/logging/etw_sink.h
+++ b/onnxruntime/core/platform/windows/logging/etw_sink.h
@@ -66,6 +66,9 @@ class EtwRegistrationManager {
   // Get the current keyword
   uint64_t Keyword() const;
 
+  // Get the ETW registration status
+  HRESULT Status() const;
+
   void RegisterInternalCallback(const EtwInternalCallback& callback);
 
   void UnregisterInternalCallback(const EtwInternalCallback& callback);
@@ -97,6 +100,7 @@ class EtwRegistrationManager {
   bool is_enabled_;
   UCHAR level_;
   ULONGLONG keyword_;
+  HRESULT etw_status_;
 };
 
 }  // namespace logging