diff --git a/colorization.go b/colorization.go
index ee85180..2f750f5 100644
--- a/colorization.go
+++ b/colorization.go
@@ -12,12 +12,30 @@ type colorConfig struct {
 }
 
 var colorConfigs = []colorConfig{
-	{color.New(color.FgHiBlue), color.New(color.FgBlue)},
-	{color.New(color.FgHiCyan), color.New(color.FgCyan)},
-	{color.New(color.FgHiGreen), color.New(color.FgGreen)},
-	{color.New(color.FgHiMagenta), color.New(color.FgMagenta)},
-	{color.New(color.FgHiRed), color.New(color.FgRed)},
-	{color.New(color.FgHiYellow), color.New(color.FgYellow)},
+	{
+		color.New(color.FgHiBlue).Add(color.Bold),
+		color.New(color.FgBlue).Add(color.Bold),
+	},
+	{
+		color.New(color.FgHiCyan).Add(color.Bold),
+		color.New(color.FgCyan).Add(color.Bold),
+	},
+	{
+		color.New(color.FgHiGreen).Add(color.Bold),
+		color.New(color.FgGreen).Add(color.Bold),
+	},
+	{
+		color.New(color.FgHiMagenta).Add(color.Bold),
+		color.New(color.FgMagenta).Add(color.Bold),
+	},
+	{
+		color.New(color.FgHiRed).Add(color.Bold),
+		color.New(color.FgRed).Add(color.Bold),
+	},
+	{
+		color.New(color.FgHiYellow).Add(color.Bold),
+		color.New(color.FgYellow).Add(color.Bold),
+	},
 }
 
 func getColorConfig(parts ...string) colorConfig {
diff --git a/go.mod b/go.mod
index 2470b4c..20e977d 100644
--- a/go.mod
+++ b/go.mod
@@ -3,6 +3,7 @@ module github.com/atombender/ktail
 go 1.17
 
 require (
+	github.com/alecthomas/chroma v0.10.0
 	github.com/fatih/color v1.7.0
 	github.com/go-logr/logr v1.2.0
 	github.com/jpillora/backoff v1.0.0
@@ -16,6 +17,7 @@ require (
 require (
 	cloud.google.com/go v0.81.0 // indirect
 	github.com/davecgh/go-spew v1.1.1 // indirect
+	github.com/dlclark/regexp2 v1.4.0 // indirect
 	github.com/gogo/protobuf v1.3.2 // indirect
 	github.com/golang/protobuf v1.5.2 // indirect
 	github.com/google/go-cmp v0.5.5 // indirect
diff --git a/go.sum b/go.sum
index 7aecf57..8c47b94 100644
--- a/go.sum
+++ b/go.sum
@@ -49,6 +49,8 @@ github.com/BurntSushi/xgb v0.0.0-20160522181843-27f122750802/go.mod h1:IVnqGOEym
 github.com/NYTimes/gziphandler v0.0.0-20170623195520-56545f4a5d46/go.mod h1:3wb06e3pkSAbeQ52E9H9iFoQsEEwGN64994WTCIhntQ=
 github.com/PuerkitoBio/purell v1.1.1/go.mod h1:c11w/QuzBsJSee3cPx9rAFu61PvFxuPbtSwDGJws/X0=
 github.com/PuerkitoBio/urlesc v0.0.0-20170810143723-de5bf2ad4578/go.mod h1:uGdkoq3SwY9Y+13GIhn11/XLaGBb4BfwItxLd5jeuXE=
+github.com/alecthomas/chroma v0.10.0 h1:7XDcGkCQopCNKjZHfYrNLraA+M7e0fMiJ/Mfikbfjek=
+github.com/alecthomas/chroma v0.10.0/go.mod h1:jtJATyUxlIORhUOFNA9NZDWGAQ8wpxQQqNSB4rjA/1s=
 github.com/asaskevich/govalidator v0.0.0-20190424111038-f61b66f89f4a/go.mod h1:lB+ZfQJz7igIIfQNfa7Ml4HSf2uFQQRzpGGRXenZAgY=
 github.com/census-instrumentation/opencensus-proto v0.2.1/go.mod h1:f6KPmirojxKA12rnyqOA5BBL4O983OfeGPqjHWSTneU=
 github.com/chzyer/logex v1.1.10/go.mod h1:+Ywpsq7O8HXn0nuIou7OrIPyXbp3wmkHB+jjWRnGsAI=
@@ -62,6 +64,8 @@ github.com/creack/pty v1.1.9/go.mod h1:oKZEueFk5CKHvIhNR5MUki03XCEU+Q6VDXinZuGJ3
 github.com/davecgh/go-spew v1.1.0/go.mod h1:J7Y8YcW2NihsgmVo/mv3lAwl/skON4iLHjSsI+c5H38=
 github.com/davecgh/go-spew v1.1.1 h1:vj9j/u1bqnvCEfJOwUhtlOARqs3+rkHYY13jYWTU97c=
 github.com/davecgh/go-spew v1.1.1/go.mod h1:J7Y8YcW2NihsgmVo/mv3lAwl/skON4iLHjSsI+c5H38=
+github.com/dlclark/regexp2 v1.4.0 h1:F1rxgk7p4uKjwIQxBs9oAXe5CqrXlCduYEJvrF4u93E=
+github.com/dlclark/regexp2 v1.4.0/go.mod h1:2pZnwuY/m+8K6iRw6wQdMtk+rH5tNGR1i55kozfMjCc=
 github.com/docopt/docopt-go v0.0.0-20180111231733-ee0de3bc6815/go.mod h1:WwZ+bS3ebgob9U8Nd0kOddGdZWjyMGR8Wziv+TBNwSE=
 github.com/elazarl/goproxy v0.0.0-20180725130230-947c36da3153/go.mod h1:/Zj4wYkgs4iZTTu3o/KG3Itv/qCCa8VVMlb3i9OVuzc=
 github.com/emicklei/go-restful v0.0.0-20170410110728-ff4f55a20633/go.mod h1:otzb+WCGbkyDHkqmQmT5YD2WR4BBwUdeQoFo8l/7tVs=
diff --git a/main.go b/main.go
index 950dcc5..4368104 100644
--- a/main.go
+++ b/main.go
@@ -3,6 +3,7 @@ package main
 import (
 	"bytes"
 	"context"
+	"encoding/json"
 	"errors"
 	"fmt"
 	"os"
@@ -10,6 +11,8 @@ import (
 	"sync"
 	"text/template"
 
+	_ "github.com/alecthomas/chroma/formatters"
+	"github.com/alecthomas/chroma/quick"
 	"github.com/fatih/color"
 	"github.com/go-logr/logr"
 	"github.com/spf13/pflag"
@@ -220,7 +223,18 @@ func main() {
 				line += " "
 			}
 
-			line += event.Message
+			payload := event.Message
+			if !noColor && len(payload) >= 2 && payload[0] == '{' && payload[len(payload)-1] == '}' {
+				var dest interface{}
+				if err := json.Unmarshal([]byte(payload), &dest); err == nil {
+					var buf bytes.Buffer
+					if err := quick.Highlight(&buf, payload, "json", "terminal256", "monokai"); err == nil {
+						payload = buf.String()
+					}
+				}
+			}
+
+			line += payload
 
 			_, err := fmt.Fprintln(os.Stdout, line)
 			return err