diff --git a/x-pack/packages/kbn-ai-assistant/src/chat/chat_body.tsx b/x-pack/packages/kbn-ai-assistant/src/chat/chat_body.tsx
index c3989f6971fff..5b80a34e0bf7b 100644
--- a/x-pack/packages/kbn-ai-assistant/src/chat/chat_body.tsx
+++ b/x-pack/packages/kbn-ai-assistant/src/chat/chat_body.tsx
@@ -45,6 +45,7 @@ import { SimulatedFunctionCallingCallout } from './simulated_function_calling_ca
 import { WelcomeMessage } from './welcome_message';
 import { useLicense } from '../hooks/use_license';
 import { PromptEditor } from '../prompt_editor/prompt_editor';
+import { deserializeMessage } from '../utils/deserialize_message';
 
 const fullHeightClassName = css`
   height: 100%;
@@ -226,9 +227,11 @@ export function ChatBody({
   });
 
   const handleCopyConversation = () => {
+    const deserializedMessages = (conversation.value?.messages ?? messages).map(deserializeMessage);
+
     const content = JSON.stringify({
       title: initialTitle,
-      messages: conversation.value?.messages ?? messages,
+      messages: deserializedMessages,
     });
 
     navigator.clipboard?.writeText(content || '');
diff --git a/x-pack/packages/kbn-ai-assistant/src/utils/deserialize_message.test.ts b/x-pack/packages/kbn-ai-assistant/src/utils/deserialize_message.test.ts
new file mode 100644
index 0000000000000..b2c067a3e9f10
--- /dev/null
+++ b/x-pack/packages/kbn-ai-assistant/src/utils/deserialize_message.test.ts
@@ -0,0 +1,118 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { cloneDeep } from 'lodash';
+import { Message, MessageRole } from '@kbn/observability-ai-assistant-plugin/common';
+import { deserializeMessage } from './deserialize_message';
+import { safeJsonParse } from './safe_json_parse';
+
+jest.mock('lodash', () => ({
+  cloneDeep: jest.fn(),
+}));
+
+jest.mock('./safe_json_parse', () => ({
+  safeJsonParse: jest.fn((value) => {
+    try {
+      return JSON.parse(value);
+    } catch {
+      return value;
+    }
+  }),
+}));
+
+describe('deserializeMessage', () => {
+  const baseMessage: Message = {
+    '@timestamp': '2024-10-15T00:00:00Z',
+    message: {
+      role: MessageRole.User,
+      content: 'This is a message',
+    },
+  };
+
+  beforeEach(() => {
+    (cloneDeep as jest.Mock).mockImplementation((obj) => JSON.parse(JSON.stringify(obj)));
+  });
+
+  it('should clone the original message', () => {
+    const message = { ...baseMessage };
+    deserializeMessage(message);
+
+    expect(cloneDeep).toHaveBeenCalledWith(message);
+  });
+
+  it('should deserialize function_call.arguments if it is a string', () => {
+    const messageWithFunctionCall: Message = {
+      ...baseMessage,
+      message: {
+        ...baseMessage.message,
+        function_call: {
+          name: 'testFunction',
+          arguments: '{"key": "value"}',
+          trigger: MessageRole.Assistant,
+        },
+      },
+    };
+
+    const result = deserializeMessage(messageWithFunctionCall);
+
+    expect(safeJsonParse).toHaveBeenCalledWith('{"key": "value"}');
+    expect(result.message.function_call!.arguments).toEqual({ key: 'value' });
+  });
+
+  it('should deserialize message.content if it is a string', () => {
+    const messageWithContent: Message = {
+      ...baseMessage,
+      message: {
+        ...baseMessage.message,
+        name: 'testMessage',
+        content: '{"key": "value"}',
+      },
+    };
+
+    const result = deserializeMessage(messageWithContent);
+
+    expect(safeJsonParse).toHaveBeenCalledWith('{"key": "value"}');
+    expect(result.message.content).toEqual({ key: 'value' });
+  });
+
+  it('should deserialize message.data if it is a string', () => {
+    const messageWithData: Message = {
+      ...baseMessage,
+      message: {
+        ...baseMessage.message,
+        name: 'testMessage',
+        data: '{"key": "value"}',
+      },
+    };
+
+    const result = deserializeMessage(messageWithData);
+
+    expect(safeJsonParse).toHaveBeenCalledWith('{"key": "value"}');
+    expect(result.message.data).toEqual({ key: 'value' });
+  });
+
+  it('should return the copied message as is if no deserialization is needed', () => {
+    const messageWithoutSerialization: Message = {
+      ...baseMessage,
+      message: {
+        ...baseMessage.message,
+        function_call: {
+          name: 'testFunction',
+          arguments: '',
+          trigger: MessageRole.Assistant,
+        },
+        content: '',
+      },
+    };
+
+    const result = deserializeMessage(messageWithoutSerialization);
+
+    expect(result.message.function_call!.name).toEqual('testFunction');
+    expect(result.message.function_call!.arguments).toEqual('');
+    expect(result.message.content).toEqual('');
+  });
+});
diff --git a/x-pack/packages/kbn-ai-assistant/src/utils/deserialize_message.ts b/x-pack/packages/kbn-ai-assistant/src/utils/deserialize_message.ts
new file mode 100644
index 0000000000000..445e6330981a9
--- /dev/null
+++ b/x-pack/packages/kbn-ai-assistant/src/utils/deserialize_message.ts
@@ -0,0 +1,35 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { cloneDeep } from 'lodash';
+import type { Message } from '@kbn/observability-ai-assistant-plugin/common';
+import { safeJsonParse } from './safe_json_parse';
+
+export const deserializeMessage = (message: Message): Message => {
+  const copiedMessage = cloneDeep(message);
+
+  if (
+    copiedMessage.message.function_call?.arguments &&
+    typeof copiedMessage.message.function_call?.arguments === 'string'
+  ) {
+    copiedMessage.message.function_call.arguments = safeJsonParse(
+      copiedMessage.message.function_call.arguments ?? '{}'
+    );
+  }
+
+  if (copiedMessage.message.name) {
+    if (copiedMessage.message.content && typeof copiedMessage.message.content === 'string') {
+      copiedMessage.message.content = safeJsonParse(copiedMessage.message.content);
+    }
+
+    if (copiedMessage.message.data && typeof copiedMessage.message.data === 'string') {
+      copiedMessage.message.data = safeJsonParse(copiedMessage.message.data);
+    }
+  }
+
+  return copiedMessage;
+};