diff --git a/src/include/mtprintf.h b/src/include/mtprintf.h
new file mode 100644
index 000000000000..72831240c54c
--- /dev/null
+++ b/src/include/mtprintf.h
@@ -0,0 +1,194 @@
+#ifndef MTPRINTF_H
+#define MTPRINTF_H
+
+/*
+ * Copyright (c) 2020 Intel Corporation
+ *
+ * SPDX-License-Identifier: Apache-2.0
+ */
+#include <stdarg.h>
+#include <stdbool.h>
+#include <stddef.h>
+
+/* (Cribbed from Zephyr: arch/x86/zefi/printf.h) */
+
+/* Tiny, but not-as-primitive-as-it-looks implementation of something
+ * like s/n/printf().  Handles %d, %x, %p, %c and %s only, allows a
+ * "l" qualifier on %d and %x (and silently ignores one %s/%c/%p).
+ * Accepts, but ignores, field width and precision values that match:
+ * the regex: [0-9]*\.?[0-9]*
+ */
+
+/* Use this 1M region for the log data (see notes in mt8195-load.py).
+ * Remember that the firmware loader doesn't (!!!) zero this RAM, and
+ * that it starts out populated with seeming garbage from firmware
+ * startup (there are some bootloader-looking strings in there).  So
+ * something very early on needs to set MTPRINTF_LEN=0.
+ *
+ * Obviously this will cause overruns the second log data enters the
+ * last four bytes.  It's a debug tool.  NOT RELIABLE FOR PRODUCTION
+ * USE.
+ */
+#define MTPRINTF_BUF ((volatile char *)0x60700000)
+#define MTPRINTF_LEN (*(volatile int*)0x607ffffc)
+
+static inline void z_putchar(char c)
+{
+	volatile char *p = &MTPRINTF_BUF[MTPRINTF_LEN];
+	p[1] = 0;
+	p[0] = c;
+	MTPRINTF_LEN++;
+	__asm__ volatile("dhwb %0, 0; dhwb %0, 4" :: "r"(p));
+}
+
+struct _pfr {
+	char *buf;
+	int len;
+	int idx;
+};
+
+static inline void pc(struct _pfr *r, int c)
+{
+	if (r->buf != NULL) {
+		if (r->idx <= r->len) {
+			r->buf[r->idx] = c;
+		}
+	} else {
+		z_putchar(c);
+	}
+	r->idx++;
+}
+
+static inline void prdec(struct _pfr *r, long v)
+{
+	if (v < 0) {
+		pc(r, '-');
+		v = -v;
+	}
+
+	char digs[11 * sizeof(long)/4];
+	int i = sizeof(digs) - 1;
+
+	digs[i--] = 0;
+	while (v || i == 9) {
+		digs[i--] = '0' + (v % 10);
+		v /= 10;
+	}
+
+	while (digs[++i] != '\0') {
+		pc(r, digs[i]);
+	}
+}
+
+static inline void endrec(struct _pfr *r)
+{
+	if (r->buf && r->idx < r->len) {
+		r->buf[r->idx] = 0;
+	}
+}
+
+static inline int vpf(struct _pfr *r, const char *f, va_list ap)
+{
+	for (/**/; *f != '\0'; f++) {
+		bool islong = false;
+
+		if (*f != '%') {
+			pc(r, *f);
+			continue;
+		}
+
+		if (f[1] == 'l') {
+			islong = sizeof(long) > 4;
+			f++;
+		}
+
+		/* Ignore (but accept) field width and precision values */
+		while (f[1] >= '0' && f[1] <= '9') {
+			f++;
+		}
+		if (f[1] == '.') {
+			f++;
+		}
+		while (f[1] >= '0' && f[1] <= '9') {
+			f++;
+		}
+
+		switch (*(++f)) {
+		case 0:
+			return r->idx;
+		case '%':
+			pc(r, '%');
+			break;
+		case 'c':
+			pc(r, va_arg(ap, int));
+			break;
+		case 's': {
+			char *s = va_arg(ap, char *);
+
+			while (*s != '\0')
+				pc(r, *s++);
+			break;
+		}
+		case 'p':
+			pc(r, '0');
+			pc(r, 'x'); /* fall through... */
+			islong = sizeof(long) > 4;
+		case 'x': {
+			int i, sig = 0;
+			unsigned long v = islong ? va_arg(ap, unsigned long)
+				: va_arg(ap, unsigned int);
+			for (i = 2*sizeof(long) - 1; i >= 0; i--) {
+				int d = (v >> (i*4)) & 0xf;
+
+				sig += !!d;
+				if (sig || i == 0)
+					pc(r, "0123456789abcdef"[d]);
+			}
+			break;
+		}
+		case 'd':
+			prdec(r, va_arg(ap, int));
+			break;
+		default:
+			pc(r, '%');
+			pc(r, *f);
+		}
+	}
+	endrec(r);
+	return r->idx;
+}
+
+#define CALL_VPF(rec)				\
+	va_list ap;				\
+	va_start(ap, f);			\
+	ret = vpf(&r, f, ap);			\
+	va_end(ap);
+
+static inline int mtsnprintf(char *buf, unsigned long len, const char *f, ...)
+{
+	int ret = 0;
+	struct _pfr r = { .buf = buf, .len = len };
+
+	CALL_VPF(&r);
+	return ret;
+}
+
+static inline int mtsprintf(char *buf, const char *f, ...)
+{
+	int ret = 0;
+	struct _pfr r = { .buf = buf, .len = 0x7fffffff };
+
+	CALL_VPF(&r);
+	return ret;
+}
+
+static inline int mtprintf(const char *f, ...)
+{
+	int ret = 0;
+	struct _pfr r = {0};
+
+	CALL_VPF(&r);
+	return ret;
+}
+
+#endif // MTPRINTF_H
diff --git a/src/init/init.c b/src/init/init.c
index cdfa2b6ef794..4942bf21b693 100644
--- a/src/init/init.c
+++ b/src/init/init.c
@@ -1,3 +1,4 @@
+#include <mtprintf.h>
 // SPDX-License-Identifier: BSD-3-Clause
 //
 // Copyright(c) 2016 Intel Corporation. All rights reserved.
@@ -314,6 +315,9 @@ static int primary_core_init(int argc, char *argv[], struct sof *sof)
 #ifndef __ZEPHYR__
 int main(int argc, char *argv[])
 {
+	MTPRINTF_LEN = 0;
+	mtprintf("Hello, SOF world!\n");
+
 	int err = 0;
 
 	trace_point(TRACE_BOOT_START);