diff --git a/build.gradle b/build.gradle
index a0134abf..9b86920c 100644
--- a/build.gradle
+++ b/build.gradle
@@ -33,7 +33,7 @@ task syncWithRepo(dependsOn: 'classes', type: JavaExec) {
     main = 'com.entagen.jenkins.Main'
     classpath = sourceSets.main.runtimeClasspath
     // pass through specified system properties to the call to main
-    ['help', 'jenkinsUrl', 'jenkinsUser', 'jenkinsPassword', 'gitUrl', 'templateJobPrefix', 'templateBranchName', 'branchNameRegex', 'nestedView', 'printConfig', 'dryRun', 'startOnCreate', 'noViews', 'noDelete'].each {
+    ['help', 'jenkinsUrl', 'jenkinsUser', 'jenkinsPassword', 'gitUrl', 'templateJobPrefix', 'templateBranchName', 'branchNameRegex', 'nestedView', 'viewRegex', 'printConfig', 'dryRun', 'startOnCreate', 'noViews', 'noDelete'].each {
         if (System.getProperty(it)) systemProperty it, System.getProperty(it)
     }
 
diff --git a/src/main/groovy/com/entagen/jenkins/JenkinsApi.groovy b/src/main/groovy/com/entagen/jenkins/JenkinsApi.groovy
index d86852aa..b4185305 100644
--- a/src/main/groovy/com/entagen/jenkins/JenkinsApi.groovy
+++ b/src/main/groovy/com/entagen/jenkins/JenkinsApi.groovy
@@ -102,13 +102,14 @@ class JenkinsApi {
         post("job/${jobName}/doDelete")
     }
 
-    void createViewForBranch(BranchView branchView, String nestedWithinView = null) {
+    void createViewForBranch(BranchView branchView, String nestedWithinView = null, String viewRegex = null) {
         String viewName = branchView.viewName
         Map body = [name: viewName, mode: 'hudson.model.ListView', Submit: 'OK', json: '{"name": "' + viewName + '", "mode": "hudson.model.ListView"}']
         println "creating view - viewName:${viewName}, nestedView:${nestedWithinView}"
         post(buildViewPath("createView", nestedWithinView), body)
 
-        body = [useincluderegex: 'on', includeRegex: "${branchView.templateJobPrefix}.*${branchView.safeBranchName}", name: viewName, json: '{"name": "' + viewName + '","useincluderegex": {"includeRegex": "' + branchView.templateJobPrefix + '.*' + branchView.safeBranchName + '"},' + VIEW_COLUMNS_JSON + '}']
+        String regex = viewRegex ?: "${branchView.templateJobPrefix}.*${branchView.safeBranchName}"
+        body = [useincluderegex: 'on', includeRegex: regex, name: viewName, json: '{"name": "' + viewName + '","useincluderegex": {"includeRegex": "' + regex + '"},' + VIEW_COLUMNS_JSON + '}']
         println "configuring view ${viewName}"
         post(buildViewPath("configSubmit", nestedWithinView, viewName), body)
     }
diff --git a/src/main/groovy/com/entagen/jenkins/JenkinsJobManager.groovy b/src/main/groovy/com/entagen/jenkins/JenkinsJobManager.groovy
index 80986eb1..b03bf45e 100644
--- a/src/main/groovy/com/entagen/jenkins/JenkinsJobManager.groovy
+++ b/src/main/groovy/com/entagen/jenkins/JenkinsJobManager.groovy
@@ -9,6 +9,7 @@ class JenkinsJobManager {
     String nestedView
     String jenkinsUrl
     String branchNameRegex
+    String viewRegex
     String jenkinsUser
     String jenkinsPassword
     
@@ -124,7 +125,7 @@ class JenkinsJobManager {
     public void addMissingViews(List<BranchView> missingViews) {
         println "Missing views: $missingViews"
         for (BranchView missingView in missingViews) {
-            jenkinsApi.createViewForBranch(missingView, this.nestedView)
+            jenkinsApi.createViewForBranch(missingView, this.nestedView, this.viewRegex)
         }
     }
 
diff --git a/src/main/groovy/com/entagen/jenkins/Main.groovy b/src/main/groovy/com/entagen/jenkins/Main.groovy
index 5e7b1fa0..50a99a4f 100644
--- a/src/main/groovy/com/entagen/jenkins/Main.groovy
+++ b/src/main/groovy/com/entagen/jenkins/Main.groovy
@@ -16,6 +16,7 @@ class Main {
             d: [longOpt: 'dry-run', required: false, args: 0, argName: 'dryRun', description:  "Dry run, don't actually modify, create, or delete any jobs, just print out what would happen - gradle flag: -DdryRun=true"],
             s: [longOpt: 'start-on-create', required: false, args: 0, argName: 'startOnCreate', description:  "When creating a new job, start it at once."],
             v: [longOpt: 'no-views', required: false, args: 0, argName: 'noViews', description: "Suppress view creation - gradle flag -DnoViews=true"],
+            r: [longOpt: 'view-regex', required: false, args: 1, argName: 'viewRegex', description: "Supply a custom regex to be applied to any generated views, overriding the default template regex - gradle flag: -DviewRegex=<regex>"],
             k: [longOpt: 'no-delete', required: false, args: 0, argName: 'noDelete', description: "Do not delete (keep) branches and views - gradle flag -DnoDelete=true"],
             f: [longOpt: 'filter-branch-names', required: false, args:  1, argName:  'branchNameRegex', description: "Only branches matching the regex will be accepted - gradle flag: -DbranchNameRegex=<regex>"],
             usr: [longOpt: 'jenkins-user',  required: false, args: 1, argName: 'jenkinsUser', description: "Jenkins username - gradle flag -DjenkinsUser=<jenkinsUser>"],