diff --git a/src/wp-includes/rest-api/class-wp-rest-server.php b/src/wp-includes/rest-api/class-wp-rest-server.php
index 861f5115e6ae9..380eea2ca326f 100644
--- a/src/wp-includes/rest-api/class-wp-rest-server.php
+++ b/src/wp-includes/rest-api/class-wp-rest-server.php
@@ -743,6 +743,13 @@ protected function embed_links( $data, $embed = true ) {
 						continue;
 					}
 
+					if ( empty( $request['per_page'] ) ) {
+						$matched = $this->match_request_to_handler( $request );
+						if ( ! is_wp_error( $matched ) && isset( $matched[1]['args']['per_page']['maximum'] ) ) {
+							$request['per_page'] = (int) $matched[1]['args']['per_page']['maximum'];
+						}
+					}
+
 					// Embedded resources get passed context=embed.
 					if ( empty( $request['context'] ) ) {
 						$request['context'] = 'embed';
diff --git a/tests/phpunit/tests/rest-api/rest-posts-controller.php b/tests/phpunit/tests/rest-api/rest-posts-controller.php
index f1af2f3959937..2d1d9130ca236 100644
--- a/tests/phpunit/tests/rest-api/rest-posts-controller.php
+++ b/tests/phpunit/tests/rest-api/rest-posts-controller.php
@@ -18,6 +18,7 @@ class WP_Test_REST_Posts_Controller extends WP_Test_REST_Post_Type_Controller_Te
 
 	protected static $supported_formats;
 	protected static $post_ids    = array();
+	protected static $terms       = array();
 	protected static $total_posts = 30;
 	protected static $per_page    = 50;
 
@@ -28,6 +29,8 @@ class WP_Test_REST_Posts_Controller extends WP_Test_REST_Post_Type_Controller_Te
 
 	public static function wpSetUpBeforeClass( WP_UnitTest_Factory $factory ) {
 		self::$post_id = $factory->post->create();
+		self::$terms   = $factory->term->create_many( 15, array( 'taxonomy' => 'category' ) );
+		wp_set_object_terms( self::$post_id, self::$terms, 'category' );
 
 		self::$superadmin_id  = $factory->user->create(
 			array(
@@ -223,6 +226,21 @@ public function test_registered_get_item_params() {
 		$this->assertSame( array( 'context', 'id', 'password' ), $keys );
 	}
 
+	public function test_registered_get_items_embed() {
+		$request = new WP_REST_Request( 'GET', '/wp/v2/posts' );
+		$request->set_param( 'include', array( self::$post_id ) );
+		$response = rest_get_server()->dispatch( $request );
+		$response = rest_get_server()->response_to_data( $response, true );
+		$this->assertArrayHasKey( '_embedded', $response[0], 'The _embedded key must exist' );
+		$this->assertArrayHasKey( 'wp:term', $response[0]['_embedded'], 'The wp:term key must exist' );
+		$this->assertCount( 15, $response[0]['_embedded']['wp:term'][0], 'Should should be 15 terms and not the default 10' );
+		$i = 0;
+		foreach ( $response[0]['_embedded']['wp:term'][0] as $term ) {
+			$this->assertSame( self::$terms[ $i ], $term['id'], 'Check term id existing in response' );
+			++$i;
+		}
+	}
+
 	/**
 	 * @ticket 43701
 	 */
diff --git a/tests/phpunit/tests/rest-api/rest-server.php b/tests/phpunit/tests/rest-api/rest-server.php
index a49a6859a8ebb..8d05192bc1fd9 100644
--- a/tests/phpunit/tests/rest-api/rest-server.php
+++ b/tests/phpunit/tests/rest-api/rest-server.php
@@ -931,6 +931,39 @@ public function test_link_embedding_without_links() {
 		$this->assertSame( 'data', $result['untouched'] );
 	}
 
+	/**
+	 * Ensure embedding is with links in the data.
+	 *
+	 * @ticket 43439
+	 */
+	public function test_link_embedding_with_links() {
+		$data = array(
+			'_links' => array(
+				'wp:term' => array(
+					array(
+						'taxonomy'   => 'category',
+						'embeddable' => true,
+						'href'       => get_rest_url( 0, '/wp/v2/categories' ),
+					),
+					array(
+						'taxonomy'   => 'post_tag',
+						'embeddable' => true,
+						'href'       => get_rest_url( 0, '/wp/v2/tags' ),
+					),
+				),
+			),
+		);
+
+		$mock = new MockAction();
+		add_filter( 'rest_post_dispatch', array( $mock, 'filter' ), 10, 3 );
+
+		rest_get_server()->embed_links( $data, true );
+		$args = $mock->get_args();
+		foreach ( $args as $arg ) {
+			$this->assertSame( 100, $arg[2]['per_page'], 'Posts per page should be 100' );
+		}
+	}
+
 	/**
 	 * Ensure embed_links handles WP_Error objects returned by dispatch
 	 *