Creating a Power BI dashboard for e-commerce sales analysis can provide valuable insights into your business performance. Below, I'll describe the components and features you might include in a "Madhav E-commerce Sales Analysis" Power BI dashboard:
Main Dashboard Page: The main dashboard page should provide an overview of key performance indicators (KPIs) and high-level insights.
Sales Performance: Charts and Graphs: Create visualizations like line charts, bar charts, or area charts to show trends in sales revenue over time. Top-Selling Products: Display a table or chart showcasing the top-selling products along with their sales figures. Sales by Category: Visualize sales by product categories to identify which categories are performing well.
Order Analysis: Order Trends: Show trends in the number of orders over time. Average Order Value: Display how the average order value changes over different time periods.
Customer Insights: Customer Demographics: Create visualizations (e.g., demographics charts) to understand the customer base, including age, gender, location, and buying habits. Customer Retention: Show the percentage of returning customers versus new customers.
Product Performance: Product Sales Trend: Visualize how individual products' sales have been trending over time. Product Category Analysis: Explore sales by product category and identify which categories need attention.
Profitability Analysis: Gross Profit Margin: Show the gross profit margin over time and by product. Cost Analysis: Visualize costs associated with products, shipping, and other expenses.
Filters and Interactivity: Include slicers, filters, and interactive elements that allow users to explore data from different angles and customize their analysis.
Mobile-Friendly Design: Ensure that the dashboard is responsive and looks good on mobile devices for on-the-go access.
When designing the Madhav E-commerce Sales Analysis Power BI dashboard, it's essential to consider the specific needs and objectives of your business and stakeholders. Tailor the dashboard to provide actionable insights that drive informed decisions and support your e-commerce business's growth and success.