diff --git a/bot/extensions/custom_roles/commands.py b/bot/extensions/custom_roles/commands.py
index a7e93d78..a82f5ca8 100644
--- a/bot/extensions/custom_roles/commands.py
+++ b/bot/extensions/custom_roles/commands.py
@@ -18,7 +18,7 @@ def __init__(self, bot):
     @staticmethod
     def role_embed(heading: str, role: discord.Role):
         embed = discord.Embed(
-            description=f"# {heading}",
+            description=f"**{heading}**",
             timestamp=role.created_at,
             color=role.color,
         )