diff --git a/.buildkite/pipeline.yml b/.buildkite/pipeline.yml
index 50220733..743c8889 100644
--- a/.buildkite/pipeline.yml
+++ b/.buildkite/pipeline.yml
@@ -39,7 +39,7 @@ steps:
             git checkout $$DEV                   || USING_MASTER=true
             if ! [ "$$USING_MASTER" ]; then
                 msg="### WARNING Using dev branch '$${DEV}' instead of master"
-                buildkite-agent annotate --style "warning" --context dev "$msg"
+                buildkite-agent annotate --style "warning" --context dev "$$msg"
             fi
         fi
         bin=$BUILDKITE_BUILD_CHECKOUT_PATH/.buildkite/bin