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<!DOCTYPE html>
<html>
<head>
<title>Simon Nordon Product Designer Portfolio</title>
<meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1" />
<link href="./resources/css/style.css" type="text/css" rel="stylesheet">
<link href="https://fonts.googleapis.com/css?family=Exo 2:100,300,400,500,700,900" rel="stylesheet">
</head>
<body id="body-sanctuaryworld" class='body-project'>
<div class=overflow-wrapper>
<div class=body-width>
<!--Nav Bar Begin-->
<nav>
<a id="nav-logo" href="/index.html">
<p id="nav-logo-initial">S</p>
<div id="nav-logo-dot"></div>
<p>Nordon</p>
</a>
<div id="nav-menu">
<a id=nav-menu-work href="/index.html">Work</a>
<a id=nav-menu-blog href="/blog.html">Blog</a>
<a id=nav-menu-about href="/about.html">About</a>
</div>
</nav>
<section class=project-title>
<div id='project-title-text'>
<p>Shipped Title</p>
<h1>Sanctuary World</h1>
</div>
<figure>
<img id='project-title-bg' src="resources/images/sanctuaryworld/SW_Hero_BG.jpg">
<img id='project-title-hero' src="resources/images/sanctuaryworld/Frogman01.png">
</figure>
</section>
<div class='divider mobile-exclude'></div>
<!--Overview-->
<section id='sanctuaryworld-overview' class="project-section">
<h2>Overview</h2>
<div id='sw-overview-container'>
<div id='sw-overview-component-left' class='sw-overview-component'>
<p>Sanctuary World is a village building puzzle game released along side LAPC's first feature film
back
by Universal.</p>
</div>
<div id='sw-overview-component-right' class='sw-overview-component'>
<p>ROLE</p>
<h3>Game Designer, Visual Designer.</h3>
<p>Research, wireframing, data analytics, visual design, prototyping.</p>
</div>
</div>
<div class='image'>
<div class=image-container>
<div class=image-container-images>
<figure><img src="resources/images/sanctuaryworld/sw_game.jpg"
alt="Sanctuary World mobile game">
</figure>
</div>
</div>
</div>
<p>In Sanctuary world you follow the main characters of "The Wishmas Tree" through their campaign to build a
new
Sanctuary City for all of the new animals.</p>
</section>
<div class=divider></div>
<section id='sw-problemstatement' class='project-section'>
<h2>Problem Statement</h2>
<p>As the movie is being released, we needed to come up with a mobile game that engages the target
demographic.
</p>
<div class='image'>
<div class="image-container image-container-standalone">
<div class=image-container-images>
<figure><img src="resources/images/sanctuaryworld/Bernard01.png"
alt="Sanctuary World mobile game">
</figure>
<div class="image-container-images-bg-container">
<div class="image-container-images-bg"></div>
</div>
</div>
</div>
<figcaption>Bernard the dropbear</figcaption>
</div>
<p>Reviewing dozens of apps, analysing third party app data and correlating it with the movies target
demographic we where able to identify the type of mobile app that would have the greatest appeal.</p>
</section>
<div class=divider></div>
<section id='sw-uxdesign' class='project-section'>
<h2>UX Design</h2>
<p>As the primary designer I was tasked to design the user experience of the app, which started with a
complete
user flow map.</p>
<div class='image'>
<div class=image-container>
<div class="image-container-images image-container-images-no-bg">
<figure><img src="resources/images/sanctuaryworld/Flowchart.jpg"
alt="Sanctuary World mobile game">
</figure>
</div>
</div>
<figcaption>app user flow</figcaption>
</div>
<p>Once approved, and all flows accounted for, then began the low fidelity wireframing.</p>
<div class='image'>
<div class=image-container>
<div class=image-container-images>
<figure><img src="resources/images/sanctuaryworld/EarlyWireframe.jpg"
alt="Sanctuary World mobile game"></figure>
</div>
</div>
<figcaption>early UI Mockup</figcaption>
</div>
<p>Going against convention, visual design elements made it into early wireframes. This was done as the
visual
aspect of the UI plays a much larger role in a mobile game, as it would in another app.</p>
</section>
<div class=divider></div>
<section id='sw-visualdesign' class='project-section'>
<div class='image'>
<div class=image-container>
<div class="image-container-images image-container-images-no-bg">
<figure><img src="resources/images/sanctuaryworld/ColourPallette.jpg"
alt="Sanctuary World mobile game"></figure>
</div>
</div>
<figcaption>early colour pallette</figcaption>
</div>
<p>A game requires a richer colour palette of saturated colours which invoke excitement.</p>
<div class='image'>
<div class=image-container>
<div class="image-container-images image-container-images-no-bg">
<figure><img src="resources/images/sanctuaryworld/VisualElements.jpg"
alt="Sanctuary World mobile game"></figure>
</div>
</div>
<figcaption>small selection of UI elements</figcaption>
</div>
<p>Visual elements where created in a modular fashion. All where created with 3D rendering techniques which
greatly increased time to create.</p>
<div class='image'>
<div class="image-container image-container-standalone">
<div class=image-container-images>
<figure><img src="resources/images/sanctuaryworld/Burrow_Tier03.png"
alt="Sanctuary World mobile game"></figure>
<div class="image-container-images-bg-container">
<div class="image-container-images-bg"></div>
</div>
</div>
</div>
<figcaption>3D render of a purchasable house</figcaption>
</div>
<div class='image'>
<div class="image-container image-container-standalone">
<div class=image-container-images>
<figure><img src="resources/images/sanctuaryworld/TreeHouse_Tier03.png"
alt="Sanctuary World mobile game"></figure>
<div class="image-container-images-bg-container">
<div class="image-container-images-bg"></div>
</div>
</div>
</div>
<figcaption>fully upgraded treehouse</figcaption>
</div>
<p>As the sole creator of all visual assets for the entire game, new methods for creating industry standard
artworks had to be developed.</p>
</section>
<div class=divider></div>
<section id='sw-validation' class='project-section'>
<h2>Validation</h2>
<p>The advantage of mobile gaming is it allows for small sample user testing on actual users in the market.
</p>
<div id=sw-validation-kpi>
<p>Product KPI's</p>
<div></div>
<h3>Day 1 Retention : <mark>40%</mark></h3>
<h3>Day 7 Retention : <mark>15%</mark></h3>
<h3>Day 30 Retention : <mark>5%</mark></h3>
</div>
<p>The advantage of mobile gaming is it allows for small sample user testing on actual users in the market.
</p>
<div id=sw-validation-sessionlength>
<h2><mark>20</mark> minutes <mark>6</mark> seconds</h2>
<p>average session length</p>
</div>
<p>Large scale behavioural data is only one part of the equation however. Equally important is learning more
about the experience on an individual level.</p>
<p>To do this we identified <mark>Super Users</mark> who made up most of the user play time. This helped
identify which features users where engaging with most, and leading to long term retention.</p>
<p> Finally internal user testing was conducted company wide resulting in over 200 initial users. This in
person
testing helped reveal issues not picked up through behavioural data.</p>
<div class='image'>
<div class="image-container image-container-standalone">
<div class=image-container-images>
<figure><img src="resources/images/sanctuaryworld/Cockatoo_Tier02 copy.png"
alt="Sanctuary World mobile game"></figure>
<div class="image-container-images-bg-container">
<div class="image-container-images-bg"></div>
</div>
</div>
</div>
</div>
</section>
<div class=divider></div>
<section id='sw-learnings' class='project-section'>
<h2>Learnings</h2>
<p>The project was a huge undertaking for a solo designer, and was delivered in only 3 months. While
successful,
there are still some keys things that would be done differently.</p>
<div id="sw-learnings-container">
<div class="sw-learnings-component">
<h3>Use functional prototypes:</h3>
<p>In this context, aspects of the game could not be forseen with just wireframes & flows, and where
difficult to address post launch. This is what lead me to learn C# object oriented programming.
</p>
</div>
<div class="sw-learnings-component">
<h3>Pick your battles as the underdog:</h3>
<p>We launched a game in the most lucrative mobile game genre. What we didn't realise early on is
that our small team of 8 where competing with multi-billion dollar companies. While we delivered
quality content with exceptional efficiency, it's an up hill battle against those with hundreds
of artists and developers.</p>
</div>
<div class="sw-learnings-component">
<h3>Build inter-department relationships early:</h3>
<p>Development and Marketing had to work in accordance with the design process. The goals of these
departments doesn't usually include design integrity. Cooperation would have been easier if the
product goals where communicated more explicitly with these departments, so we'd all be working
to the same, design centred goals.</p>
</div>
</div>
</section>
<div class=divider></div>
<section id='other-projects' class='project-section'>
<h2>Other Projects</h2>
<div class=other-projects-container>
<div class=other-projects-component>
<figure>
<img src="resources/images/kindergo/Kindergo-Hero.jpg">
</figure>
<a href="kindergo.html"><img id="kindergo-hero" class="other-project-hero-image"
src="resources/images/kindergo/GoGoCutout.png"></a>
<h2>Kindergo</h2>
<a href="kindergo.html">
<h3>Learn more <span><img src="resources/images/arrow.png"></span></h3>
</a>
</div>
<div class=other-projects-gutter></div>
<div class=other-projects-component>
<figure>
<img src="resources/images/warhammerwarlords/hero-image-bg.jpg">
</figure>
<a href="warhammerwarlords.html"><img id="ww-hero" class="other-project-hero-image"
src="resources/images/warhammerwarlords/warhammer-warlords-hero.png"></a>
<h2>Warhammer Warlords</h2>
<a href="warhammerwarlords.html">
<h3>Learn more <span><img src="resources/images/arrow.png"></span></h3>
</a>
</div>
</div>
</section>
<div class=divider></div>
<!--Footer Begin-->
<footer>
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<section onmouseover="Hint('')">
<h2>Want to know more?</h2>
<p>Feel free to call, text or email any time. You can also learn more about me <span><a id="highlight"
href="/about.html">here</a></span>.</p>
</section>
<section id="footer">
<a id="footer-image" href="/about.html" onmouseover="Hint()">
<img src="resources/images/headshots/HeadShot01.jpg" alt="Simon Nordon Headshot"></a>
<section id="footer-links">
<div id="footer-links-contact">
<!--Special Hint Links-->
<div id='email-hint' class=footer-links-contact-hint onmouseout="Hint()">
<p>[email protected]</p>
</div>
<div id='phone-hint' class=footer-links-contact-hint onmouseout="Hint()">
<p>+61 426 747 486</p>
</div>
<!--Normal Links-->
<a id="footer-links-contact-email" href="mailto:[email protected]"
onmouseover="Hint('email')">
<img src="resources/images/gmail_logo.png" height=16px alt="Email">
</a>
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<img src="resources/images/phone_logo.png" height=16px alt="Phone Number">
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onmouseover="Hint('')">
<img src="resources/images/logoSocialA.png" height=18px alt="">
</a>
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</a>
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<a id="footer-links-resume" href="resources/downloads/simon-nordon-resume-2020.pdf" download="resources/downloads/simon-nordon-resume-2020.pdf" onmouseover="Hint()">Download Resume</a>
</section>
</section>
<section>
<p id='footer-trademark'>This website was made by me from scratch</p>
<p id='footer-copyright'>© Simon Nordon 2020</p>
</section>
</footer>
</div>
</div>
</body>
</html>