diff --git a/_drafts/the-art-of-seo-and-optimising-your-voice-in-a-crowded-market.markdown b/_drafts/the-art-of-seo-and-optimising-your-voice-in-a-crowded-market.markdown
index 48bfc03843..32490d6088 100644
--- a/_drafts/the-art-of-seo-and-optimising-your-voice-in-a-crowded-market.markdown
+++ b/_drafts/the-art-of-seo-and-optimising-your-voice-in-a-crowded-market.markdown
@@ -75,9 +75,9 @@ This will also allow you to compartmentalise content, i.e. distinguishing betwee
 If you don’t produce all of the copy across your website, ensuring that content is SEO-friendly can prove messy. Creating an accessible framework or a documented SEO brief is a great way to establish a thorough process within content creation. 
 
 Some things to include when creating your SEO brief: 
-* A list of primary and secondary keywords relating to the content and a guideline of how often to include them (primary keywords should make up 1-2% of the word count)
-* Potential H-tags that could be used based on existing content or content gaps 
-* ‘Always-on guidelines’ for meta description length, URL slug, image sizes, reminder to include alt text for images, etc.
+**  A list of primary and secondary keywords relating to the content and a guideline of how often to include them (primary keywords should make up 1-2% of the word count)
+** Potential H-tags that could be used based on existing content or content gaps 
+**  ‘Always-on guidelines’ for meta description length, URL slug, image sizes, reminder to include alt text for images, etc.
 
 Below is a high-level SEO brief I have mocked up for a blog on ‘Cloud migration frameworks’.