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Week 37 What makes a Good Ux designer.html
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<h1 class="tagged-with">The following posts have been tagged <span class="tag">week 37</span></h1>
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<span class="ornamentation_r">☞</span> <span class="week week_37">Week 37</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/1306974670/what-makes-a-good-ux-designer" rel="bookmark" title="permanent link to this post">What makes a good UX Designer?</a>
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<p>At the recent <a title="Warm Gun Conference" href="http://warmgun.com/">Warm Gun conference</a> in San Francisco I heard a similar refrain: we’re looking for a good UX designer and can’t find one. I heard this from both startups and huge companies. Representatives from both Google and Facebook complained they could not find enough good UX designers. </p>
<p>That’s actually amazing. The two most successful software companies on the planet are having a hard time finding good UX professionals! </p>
<p>The next obvious question: What makes a good UX designer? I’m sure there are people all over the spectrum on this question, from those who think the term “UX Designer” is itself redundant to those who can list out the exact job responsibilities that a good UX designer would need to have. </p>
<p>For me, the practical answer is that a good UX designer is <em>responsible</em> for the user experience of those using their software. They don’t just design it, they follow up and make sure that it works. They both create and then confirm that the interface is providing a positive user experience. </p>
<p>In this way UX designers sit at the crux of Art and Science. They design a screen, just like an interface designer, but they also measure how well that screen works. They might do this by usability testing, looking at conversion metrics, measuring user satisfaction, A/B testing, or some other method. Then, they iterate and improve the screen over time to make it work even better. </p>
<p><a href="http://500hats.typepad.com/">Dave McClure</a>, the founder of Warm Gun, recommends that designers spend 80% of their time redesigning existing features while only 20% of their time on new features. That’s not what usually happens, of course, the vast majority of energy is spent on creating something new. </p>
<p>Measuring the effectiveness of design is new for many designers. And indeed, we are still very early on in being able to do it well. There are several reasons why design isn’t measured, including not having agreement on success metrics, not knowing how to measure a positive user experience with your product/service, and not being able to put measurement methods in place. None of this stuff is easy: it takes a culture dedicated to gathering feedback and improving by it, the ability to access customers and web site analytics data, as well as the scheduling ability to iterate and get things done when metrics aren’t going in the right direction. </p>
<p>The big difference between someone who is a UX professional and someone who isn’t comes back to that word: <em>responsibility</em>. When your job is to provide a positive user experience, you have to do whatever it takes to get it done, from imagining new designs to measuring current ones to make sure they work. You have to advocate for your users when their voices aren’t heard, and align the business objectives with user objectives at every step. </p>
<p>In the future I think all designers will be held accountable for their designs. When that day comes, we can dispense with the “UX” part of the job title. Until then, however, responsibility for providing a positive user experience will be the key differentiator for UX professionals, and as Google and Facebook can attest it’s currently not easy to find someone who does it well. </p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-09-13T14:03:00-00:00"></span>September 13, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<a href="http://52weeksofux.com/post/1306973984/designers-lie-thats-ok" rel="bookmark" title="permanent link to this post">Designers Lie. That’s OK.</a>
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<div class="entry-content"><p class="sketch"><img src="./Week 37 What makes a Good Ux designer_files/tumblr_la8jssxkZp1qz7ace.jpg"></p>
<p><em>Our guest author this week is <a href="http://www.cennydd.co.uk/">Cennydd Bowles</a>, UX designer at <a href="http://clearleft.com/">Clearleft</a>. His new book <a href="http://undercoverux.com/">Undercover User Experience Design</a> is out now and worth your time and attention.</em></p>
<p>And then, of course, you ask us how we work. We respond with confidence, bold Helvetica outlining our design process: research, ideas, prototyping, testing, iteration. We hope you approve of our rigor, and perhaps even believe it ourselves.</p>
<p>But the project is always more fluid. We splash between the phases, unable to separate ideas from output, problem from solution. We explore promising avenues that, days later, become dead ends. Sometimes, we solve a month’s problem in an hour. It seems unfair to charge you the same regardless, but it avoids those difficult conversations.</p>
<p>Try as we may, we can’t justify every decision. The birth of an idea is ineffable. Although we hope it came from our research and analysis, we can never know for sure. Intuition and experience influence our every thought.</p>
<p>We try to predict the effect of our work, but the truth is that design is always a gamble. We can tip the odds in your favor, but never guarantee a jackpot.</p>
<p>Sometimes we proclaim design to be art, sometimes science. This upsets both the artists and the scientists. Fortunately, it’s neither. We claim to understand human behavior, but are surprised by it daily. Despite what we say, there are wrong answers. The fold is a myth only when it suits us. And yes, criticism still stings.</p>
<p>Don’t misunderstand—we aren’t bullshitting you. People who’ve taken our advice have profited from it. But design resists minute analysis—break it into its constituent parts and it crumbles into dust.</p>
<p>So, reluctantly, we lie. We lie because otherwise nothing would happen. We lie because we don’t have the words. We lie because we’re human. And being human is what it’s all about.</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-09-13T14:03:00-00:00"></span>September 13, 2010</span>
<span class="hcard">by <span class="fn">Cennydd Bowles</span></span>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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