Project Summary: A multi departmental grocery chain, operating in diverse locations, is looking to enhance its sales analysis and customer insights. The company offers a broad range of food categories, departments and brands and aims to maximize store sales while improving customer experience and promotional strategies. In this project, a report is created by considering various features of the dataset like promotion_name, store_sales, gender, marital_status, brand_name, average_yearly_income, media_type. Correlations between the numerical columns are also observed. The tool used in this project is PowerBI
