diff --git a/frontend/src/lib/components/Sharing/SharingModal.tsx b/frontend/src/lib/components/Sharing/SharingModal.tsx
index 7ef76f6fc54d6..c4d53a20ef386 100644
--- a/frontend/src/lib/components/Sharing/SharingModal.tsx
+++ b/frontend/src/lib/components/Sharing/SharingModal.tsx
@@ -65,7 +65,7 @@ export function SharingModalContent({
         iframeProperties,
         shareLink,
     } = useValues(sharingLogic(logicProps))
-    const { setIsEnabled, togglePreview } = useActions(sharingLogic(logicProps))
+    const { setIsEnabled, togglePreview, setEmbedConfigValue } = useActions(sharingLogic(logicProps))
     const { guardAvailableFeature } = useValues(upgradeModalLogic)
 
     const [iframeLoaded, setIframeLoaded] = useState(false)
@@ -159,7 +159,7 @@ export function SharingModalContent({
                                             </LemonField>
                                         )}
                                         <LemonField name="whitelabel">
-                                            {({ value, onChange }) => (
+                                            {({ value }) => (
                                                 <LemonSwitch
                                                     fullWidth
                                                     bordered
@@ -174,9 +174,9 @@ export function SharingModalContent({
                                                         </div>
                                                     }
                                                     onChange={() =>
-                                                        guardAvailableFeature(AvailableFeature.WHITE_LABELLING, () =>
-                                                            onChange(!value)
-                                                        )
+                                                        guardAvailableFeature(AvailableFeature.WHITE_LABELLING, () => {
+                                                            setEmbedConfigValue('whitelabel', !value)
+                                                        })
                                                     }
                                                     checked={!value}
                                                 />
diff --git a/frontend/src/lib/components/Sharing/sharingLogic.ts b/frontend/src/lib/components/Sharing/sharingLogic.ts
index 701fe9e5c9704..8d79928ad2036 100644
--- a/frontend/src/lib/components/Sharing/sharingLogic.ts
+++ b/frontend/src/lib/components/Sharing/sharingLogic.ts
@@ -86,6 +86,11 @@ export const sharingLogic = kea<sharingLogicType>([
                 dashboardsModel.actions.loadDashboards()
             }
         },
+        setEmbedConfigValue: ({ name, value }) => {
+            if (name === 'whitelabel' && props.dashboardId) {
+                eventUsageLogic.actions.reportDashboardWhitelabelToggled(value)
+            }
+        },
     })),
 
     forms({
diff --git a/frontend/src/lib/utils/eventUsageLogic.ts b/frontend/src/lib/utils/eventUsageLogic.ts
index 39487ede8f5e0..78a79e0bd6e7c 100644
--- a/frontend/src/lib/utils/eventUsageLogic.ts
+++ b/frontend/src/lib/utils/eventUsageLogic.ts
@@ -399,6 +399,7 @@ export const eventUsageLogic = kea<eventUsageLogicType>([
             newLength: number
         ) => ({ attribute, originalLength, newLength }),
         reportDashboardShareToggled: (isShared: boolean) => ({ isShared }),
+        reportDashboardWhitelabelToggled: (isWhiteLabelled: boolean) => ({ isWhiteLabelled }),
         reportUpgradeModalShown: (featureName: string) => ({ featureName }),
         reportTimezoneComponentViewed: (
             component: 'label' | 'indicator',
@@ -791,6 +792,9 @@ export const eventUsageLogic = kea<eventUsageLogicType>([
         reportDashboardShareToggled: async ({ isShared }) => {
             posthog.capture(`dashboard share toggled`, { is_shared: isShared })
         },
+        reportDashboardWhitelabelToggled: async ({ isWhiteLabelled }) => {
+            posthog.capture(`dashboard whitelabelled`, { is_whitelabelled: isWhiteLabelled })
+        },
         reportUpgradeModalShown: async (payload) => {
             posthog.capture('upgrade modal shown', payload)
         },