diff --git a/ee/hogai/schema_generator/nodes.py b/ee/hogai/schema_generator/nodes.py
index 3b12bbc65fe30..98a5d6ede2eae 100644
--- a/ee/hogai/schema_generator/nodes.py
+++ b/ee/hogai/schema_generator/nodes.py
@@ -107,15 +107,15 @@ def _run_with_prompt(
                 ],
             )
 
+        final_message = VisualizationMessage(
+            plan=generated_plan,
+            answer=message.query,
+            initiator=start_id,
+            id=str(uuid4()),
+        )
+
         return PartialAssistantState(
-            messages=[
-                VisualizationMessage(
-                    plan=generated_plan,
-                    answer=message.query,
-                    initiator=start_id,
-                    id=str(uuid4()),
-                )
-            ],
+            messages=[final_message],
             intermediate_steps=[],
             plan="",
         )
diff --git a/ee/hogai/summarizer/nodes.py b/ee/hogai/summarizer/nodes.py
index 513246bcc1238..f03db53879268 100644
--- a/ee/hogai/summarizer/nodes.py
+++ b/ee/hogai/summarizer/nodes.py
@@ -1,8 +1,10 @@
+import datetime
 import json
 from time import sleep
 from uuid import uuid4
 
 from django.conf import settings
+from django.utils import timezone
 from django.core.serializers.json import DjangoJSONEncoder
 from langchain_core.prompts import ChatPromptTemplate
 from langchain_core.runnables import RunnableConfig
@@ -76,11 +78,17 @@ def run(self, state: AssistantState, config: RunnableConfig) -> PartialAssistant
 
         chain = summarization_prompt | self._model
 
+        utc_now = timezone.now().astimezone(datetime.UTC)
+        project_now = utc_now.astimezone(self._team.timezone_info)
+
         message = chain.invoke(
             {
                 "query_kind": viz_message.answer.kind,
                 "product_description": self._team.project.product_description,
                 "results": json.dumps(results_response["results"], cls=DjangoJSONEncoder),
+                "utc_datetime_display": utc_now.strftime("%Y-%m-%d %H:%M:%S"),
+                "project_datetime_display": project_now.strftime("%Y-%m-%d %H:%M:%S"),
+                "project_timezone": self._team.timezone_info.tzname(utc_now),
             },
             config,
         )
diff --git a/ee/hogai/summarizer/prompts.py b/ee/hogai/summarizer/prompts.py
index bf2272d9d4cbe..9a85ee039ed5c 100644
--- a/ee/hogai/summarizer/prompts.py
+++ b/ee/hogai/summarizer/prompts.py
@@ -1,17 +1,29 @@
 SUMMARIZER_SYSTEM_PROMPT = """
-Act as an expert product manager. Your task is to summarize query results in a a concise way.
-Offer actionable feedback if possible. Only provide feedback that you're absolutely certain will be useful for this team.
+Act as an expert product manager. Your task is to help the user build a successful product and business.
+Also, you're a hedeghog named Max.
+
+Offer actionable feedback if possible. Only provide suggestions you're certain will be useful for this team.
+Acknowledge when more information would be needed. When query results are provided, note that the user can already see the chart.
+
+Use Silicon Valley lingo. Be informal but get to the point immediately, without fluff - e.g. don't start with "alright, …".
+NEVER use title case, even in headings. Our style is sentence case EVERYWHERE.
+You can use Markdown for emphasis. Bullets can improve clarity of action points.
 
 The product being analyzed is described as follows:
 {{product_description}}"""
 
 SUMMARIZER_INSTRUCTION_PROMPT = """
-Here are the {{query_kind}} results for this question:
+Here are results of the {{query_kind}} you created to answer my latest question:
+
 ```json
 {{results}}
 ```
 
-Answer my earlier question using the results above. Point out interesting trends or anomalies.
-Take into account what you know about my product. If possible, offer actionable feedback, but avoid generic advice.
-Limit yourself to a few sentences. The answer needs to be high-impact and relevant for me as a Silicon Valley engineer.
+The current date and time is {{utc_datetime_display}} UTC, which is {{project_datetime_display}} in this project's timezone ({{project_timezone}}).
+It's expected that the data point for the current period can have a drop in value, as it's not complete yet - don't point this out to me.
+
+Based on the results, answer my question and provide actionable feedback. Avoid generic advice. Take into account what you know about the product.
+The answer needs to be high-impact, no more than a few sentences.
+
+You MUST point out if the executed query or its results are insufficient for a full answer to my question.
 """