diff --git a/posthog/management/commands/generate_experiment_data.py b/posthog/management/commands/generate_experiment_data.py
new file mode 100644
index 0000000000000..5116d786be76e
--- /dev/null
+++ b/posthog/management/commands/generate_experiment_data.py
@@ -0,0 +1,195 @@
+from datetime import datetime, timedelta
+import logging
+import random
+import time
+import uuid
+import json
+
+from django.conf import settings
+from django.core.management.base import BaseCommand
+import posthoganalytics
+from pydantic import BaseModel, ValidationError
+
+
+class ActionConfig(BaseModel):
+    event: str
+    probability: float
+    count: int = 1
+    required_for_next: bool = False
+
+    def model_post_init(self, __context) -> None:
+        if self.required_for_next and self.count > 1:
+            raise ValueError("'required_for_next' cannot be used with 'count' greater than 1")
+
+
+class VariantConfig(BaseModel):
+    weight: float
+    actions: list[ActionConfig]
+
+
+class ExperimentConfig(BaseModel):
+    number_of_users: int
+    start_timestamp: datetime
+    end_timestamp: datetime
+    variants: dict[str, VariantConfig]
+
+
+def get_default_funnel_experiment_config() -> ExperimentConfig:
+    return ExperimentConfig(
+        number_of_users=2000,
+        start_timestamp=datetime.now() - timedelta(days=7),
+        end_timestamp=datetime.now(),
+        variants={
+            "control": VariantConfig(
+                weight=0.5,
+                actions=[
+                    ActionConfig(event="signup started", probability=1, required_for_next=True),
+                    ActionConfig(event="signup completed", probability=0.25, required_for_next=True),
+                ],
+            ),
+            "test": VariantConfig(
+                weight=0.5,
+                actions=[
+                    ActionConfig(event="signup started", probability=1, required_for_next=True),
+                    ActionConfig(event="signup completed", probability=0.35, required_for_next=True),
+                ],
+            ),
+        },
+    )
+
+
+def get_default_trend_experiment_config() -> ExperimentConfig:
+    return ExperimentConfig(
+        number_of_users=2000,
+        start_timestamp=datetime.now() - timedelta(days=7),
+        end_timestamp=datetime.now(),
+        variants={
+            "control": VariantConfig(
+                weight=0.5,
+                actions=[ActionConfig(event="$pageview", count=5, probability=0.25)],
+            ),
+            "test": VariantConfig(
+                weight=0.5,
+                actions=[ActionConfig(event="$pageview", count=5, probability=0.35)],
+            ),
+        },
+    )
+
+
+def get_default_config(type) -> ExperimentConfig:
+    match type:
+        case "funnel":
+            return get_default_funnel_experiment_config()
+        case "trend":
+            return get_default_trend_experiment_config()
+        case _:
+            raise ValueError(f"Invalid experiment type: {type}")
+
+
+class Command(BaseCommand):
+    help = "Generate experiment test data"
+
+    def add_arguments(self, parser):
+        parser.add_argument(
+            "--type",
+            type=str,
+            choices=["trend", "funnel"],
+            default="trend",
+            help="Type of experiment data to generate or configuration to initialize.",
+        )
+
+        parser.add_argument(
+            "--init-config",
+            type=str,
+            help="Initialize a new experiment configuration file at the specified path. Does not generate data.",
+        )
+        parser.add_argument("--experiment-id", type=str, help="Experiment ID (feature flag name)")
+        parser.add_argument("--config", type=str, help="Path to experiment config file")
+
+    def handle(self, *args, **options):
+        # Make sure this runs in development environment only
+        if not settings.DEBUG:
+            raise ValueError("This command should only be run in development! DEBUG must be True.")
+
+        experiment_type = options.get("type")
+
+        if init_config_path := options.get("init_config"):
+            with open(init_config_path, "w") as f:
+                f.write(get_default_config(experiment_type).model_dump_json(indent=2))
+            logging.info(f"Created example {experiment_type} configuration file at: {init_config_path}")
+            return
+
+        experiment_id = options.get("experiment_id")
+        config_path = options.get("config")
+
+        # Validate required arguments
+        if not experiment_id:
+            raise ValueError("--experiment-id is missing!")
+
+        if config_path is None and experiment_type is None:
+            raise ValueError("--config <path-to-file> or --type trends|funnel is missing!")
+
+        if config_path:
+            with open(config_path) as config_file:
+                config_data = json.load(config_file)
+
+            try:
+                # Use the ExperimentConfig model to parse and validate the JSON data
+                experiment_config = ExperimentConfig(**config_data)
+            except ValidationError as e:
+                raise ValueError(f"Invalid configuration: {e}")
+        else:
+            experiment_config = get_default_config(experiment_type)
+
+        variants = list(experiment_config.variants.keys())
+        variant_counts = {variant: 0 for variant in variants}
+
+        for _ in range(experiment_config.number_of_users):
+            variant = random.choices(
+                variants,
+                weights=[v.weight for v in experiment_config.variants.values()],
+            )[0]
+            variant_counts[variant] += 1
+            distinct_id = str(uuid.uuid4())
+            random_timestamp = datetime.fromtimestamp(
+                random.uniform(
+                    experiment_config.start_timestamp.timestamp(),
+                    experiment_config.end_timestamp.timestamp() - 3600,
+                )
+            )
+
+            posthoganalytics.capture(
+                distinct_id=distinct_id,
+                event="$feature_flag_called",
+                timestamp=random_timestamp,
+                properties={
+                    "$feature_flag_response": variant,
+                    "$feature_flag": experiment_id,
+                },
+            )
+
+            should_stop = False
+            for action in experiment_config.variants[variant].actions:
+                for _ in range(action.count):
+                    if random.random() < action.probability:
+                        posthoganalytics.capture(
+                            distinct_id=distinct_id,
+                            event=action.event,
+                            timestamp=random_timestamp + timedelta(minutes=1),
+                            properties={
+                                f"$feature/{experiment_id}": variant,
+                            },
+                        )
+                    else:
+                        if action.required_for_next:
+                            should_stop = True
+                            break
+                if should_stop:
+                    break
+
+        # TODO: need to figure out how to wait for the data to be flushed. shutdown() doesn't work as expected.
+        time.sleep(2)
+        posthoganalytics.shutdown()
+
+        logging.info(f"Generated data for {experiment_id}")
+        logging.info(f"Variant counts: {variant_counts}")