diff --git a/frontend/src/lib/components/BillingAlertsV2.tsx b/frontend/src/lib/components/BillingAlertsV2.tsx
index 21a4023a6262a..6b3a0a7b4c3bb 100644
--- a/frontend/src/lib/components/BillingAlertsV2.tsx
+++ b/frontend/src/lib/components/BillingAlertsV2.tsx
@@ -12,18 +12,26 @@ export function BillingAlertsV2(): JSX.Element | null {
     const [alertHidden, setAlertHidden] = useState(false)
 
     useEffect(() => {
+        if (billingAlert?.pathName && currentLocation.pathname !== billingAlert?.pathName) {
+            setAlertHidden(true)
+        } else {
+            setAlertHidden(false)
+        }
         if (billingAlert) {
             reportBillingAlertShown(billingAlert)
         }
-    }, [billingAlert])
+    }, [billingAlert, currentLocation])
 
     if (!billingAlert || alertHidden) {
         return null
     }
 
-    const showButton = billingAlert.contactSupport || currentLocation.pathname !== urls.organizationBilling()
+    const showButton =
+        billingAlert.action || billingAlert.contactSupport || currentLocation.pathname !== urls.organizationBilling()
 
-    const buttonProps = billingAlert.contactSupport
+    const buttonProps = billingAlert.action
+        ? billingAlert.action
+        : billingAlert.contactSupport
         ? {
               to: 'mailto:sales@posthog.com',
               children: billingAlert.buttonCTA || 'Contact support',
diff --git a/frontend/src/scenes/billing/BillingLimitInput.tsx b/frontend/src/scenes/billing/BillingLimitInput.tsx
index 6f1dd652a4acb..fac3943214ea7 100644
--- a/frontend/src/scenes/billing/BillingLimitInput.tsx
+++ b/frontend/src/scenes/billing/BillingLimitInput.tsx
@@ -7,12 +7,14 @@ import { billingProductLogic } from './billingProductLogic'
 import { LemonButton, LemonInput } from '@posthog/lemon-ui'
 import { Tooltip } from 'lib/lemon-ui/Tooltip'
 import clsx from 'clsx'
+import { useRef } from 'react'
 
 export const BillingLimitInput = ({ product }: { product: BillingProductV2Type }): JSX.Element | null => {
+    const limitInputRef = useRef<HTMLInputElement | null>(null)
     const { billing, billingLoading } = useValues(billingLogic)
     const { updateBillingLimits } = useActions(billingLogic)
     const { isEditingBillingLimit, showBillingLimitInput, billingLimitInput, customLimitUsd } = useValues(
-        billingProductLogic({ product })
+        billingProductLogic({ product, billingLimitInputRef: limitInputRef })
     )
     const { setIsEditingBillingLimit, setBillingLimitInput } = useActions(billingProductLogic({ product }))
 
@@ -78,7 +80,7 @@ export const BillingLimitInput = ({ product }: { product: BillingProductV2Type }
         return null
     }
     return (
-        <div className="border-t border-border p-8">
+        <div className="border-t border-border p-8" data-attr={`billing-limit-input-${product.type}`}>
             <div className="flex">
                 <div className="flex items-center gap-1">
                     {!isEditingBillingLimit ? (
@@ -104,6 +106,7 @@ export const BillingLimitInput = ({ product }: { product: BillingProductV2Type }
                         <>
                             <div className="max-w-40">
                                 <LemonInput
+                                    ref={limitInputRef}
                                     type="number"
                                     fullWidth={false}
                                     value={billingLimitInput}
diff --git a/frontend/src/scenes/billing/billingLogic.ts b/frontend/src/scenes/billing/billingLogic.ts
index 60aa5bf9dc27b..5318987edd632 100644
--- a/frontend/src/scenes/billing/billingLogic.ts
+++ b/frontend/src/scenes/billing/billingLogic.ts
@@ -1,7 +1,7 @@
 import { kea, path, actions, connect, afterMount, selectors, listeners, reducers } from 'kea'
 import { loaders } from 'kea-loaders'
 import api from 'lib/api'
-import { BillingProductV2Type, BillingV2Type } from '~/types'
+import { BillingProductV2Type, BillingV2Type, ProductKey } from '~/types'
 import { router, urlToAction } from 'kea-router'
 import { featureFlagLogic } from 'lib/logic/featureFlagLogic'
 import { dayjs } from 'lib/dayjs'
@@ -13,6 +13,7 @@ import { pluralize } from 'lib/utils'
 import type { billingLogicType } from './billingLogicType'
 import { forms } from 'kea-forms'
 import { eventUsageLogic } from 'lib/utils/eventUsageLogic'
+import { LemonBannerAction } from 'lib/lemon-ui/LemonBanner/LemonBanner'
 
 export const ALLOCATION_THRESHOLD_ALERT = 0.85 // Threshold to show warning of event usage near limit
 export const ALLOCATION_THRESHOLD_BLOCK = 1.2 // Threshold to block usage
@@ -24,6 +25,8 @@ export interface BillingAlertConfig {
     contactSupport?: boolean
     buttonCTA?: string
     dismissKey?: string
+    action?: LemonBannerAction
+    pathName?: string
 }
 
 const parseBillingResponse = (data: Partial<BillingV2Type>): BillingV2Type => {
@@ -53,6 +56,8 @@ const parseBillingResponse = (data: Partial<BillingV2Type>): BillingV2Type => {
 export const billingLogic = kea<billingLogicType>([
     path(['scenes', 'billing', 'billingLogic']),
     actions({
+        setProductSpecificAlert: (productSpecificAlert: BillingAlertConfig | null) => ({ productSpecificAlert }),
+        setScrollToProductKey: (scrollToProductKey: ProductKey | null) => ({ scrollToProductKey }),
         setShowLicenseDirectInput: (show: boolean) => ({ show }),
         reportBillingAlertShown: (alertConfig: BillingAlertConfig) => ({ alertConfig }),
         reportBillingAlertActionClicked: (alertConfig: BillingAlertConfig) => ({ alertConfig }),
@@ -66,6 +71,18 @@ export const billingLogic = kea<billingLogicType>([
         actions: [userLogic, ['loadUser'], eventUsageLogic, ['reportProductUnsubscribed']],
     }),
     reducers({
+        scrollToProductKey: [
+            null as ProductKey | null,
+            {
+                setScrollToProductKey: (_, { scrollToProductKey }) => scrollToProductKey,
+            },
+        ],
+        productSpecificAlert: [
+            null as BillingAlertConfig | null,
+            {
+                setProductSpecificAlert: (_, { productSpecificAlert }) => productSpecificAlert,
+            },
+        ],
         showLicenseDirectInput: [
             false,
             {
@@ -144,8 +161,12 @@ export const billingLogic = kea<billingLogicType>([
             },
         ],
         billingAlert: [
-            (s) => [s.billing, s.preflight, s.projectedTotalAmountUsd],
-            (billing, preflight, projectedTotalAmountUsd): BillingAlertConfig | undefined => {
+            (s) => [s.billing, s.preflight, s.projectedTotalAmountUsd, s.productSpecificAlert],
+            (billing, preflight, projectedTotalAmountUsd, productSpecificAlert): BillingAlertConfig | undefined => {
+                if (productSpecificAlert) {
+                    return productSpecificAlert
+                }
+
                 if (!billing || !preflight?.cloud) {
                     return
                 }
@@ -320,6 +341,10 @@ export const billingLogic = kea<billingLogicType>([
                 actions.setActivateLicenseValues({ license: hash.license })
                 actions.submitActivateLicense()
             }
+            if (_search.products) {
+                const products = _search.products.split(',')
+                actions.setScrollToProductKey(products[0])
+            }
             actions.setRedirectPath()
             actions.setIsOnboarding()
         },
diff --git a/frontend/src/scenes/billing/billingProductLogic.ts b/frontend/src/scenes/billing/billingProductLogic.ts
index aeb72f177c5be..723e152e9723d 100644
--- a/frontend/src/scenes/billing/billingProductLogic.ts
+++ b/frontend/src/scenes/billing/billingProductLogic.ts
@@ -1,21 +1,34 @@
-import { actions, connect, kea, key, listeners, path, props, reducers, selectors } from 'kea'
+import { actions, connect, events, kea, key, listeners, path, props, reducers, selectors } from 'kea'
 import { BillingProductV2AddonType, BillingProductV2Type, BillingV2PlanType, BillingV2TierType } from '~/types'
 import { billingLogic } from './billingLogic'
 import type { billingProductLogicType } from './billingProductLogicType'
 import { convertAmountToUsage } from './billing-utils'
 import posthog from 'posthog-js'
+import React from 'react'
 
 const DEFAULT_BILLING_LIMIT = 500
 
+export interface BillingProductLogicProps {
+    product: BillingProductV2Type | BillingProductV2AddonType
+    billingLimitInputRef?: React.MutableRefObject<HTMLInputElement | null>
+}
+
 export const billingProductLogic = kea<billingProductLogicType>([
+    props({} as BillingProductLogicProps),
     key((props) => props.product.type),
     path(['scenes', 'billing', 'billingProductLogic']),
     connect({
-        values: [billingLogic, ['billing', 'isUnlicensedDebug']],
-        actions: [billingLogic, ['loadBillingSuccess', 'updateBillingLimitsSuccess', 'deactivateProduct']],
-    }),
-    props({
-        product: {} as BillingProductV2Type | BillingProductV2AddonType,
+        values: [billingLogic, ['billing', 'isUnlicensedDebug', 'scrollToProductKey']],
+        actions: [
+            billingLogic,
+            [
+                'loadBillingSuccess',
+                'updateBillingLimitsSuccess',
+                'deactivateProduct',
+                'setProductSpecificAlert',
+                'setScrollToProductKey',
+            ],
+        ],
     }),
     actions({
         setIsEditingBillingLimit: (isEditingBillingLimit: boolean) => ({ isEditingBillingLimit }),
@@ -215,5 +228,40 @@ export const billingProductLogic = kea<billingProductLogicType>([
             })
             actions.setSurveyID('')
         },
+        setScrollToProductKey: ({ scrollToProductKey }) => {
+            if (scrollToProductKey && scrollToProductKey === props.product.type) {
+                const { currentPlan } = values.currentAndUpgradePlans
+
+                if (currentPlan.initial_billing_limit) {
+                    actions.setProductSpecificAlert({
+                        status: 'warning',
+                        title: 'Billing Limit Automatically Applied',
+                        pathName: '/organization/billing',
+                        dismissKey: `auto-apply-billing-limit-${props.product.type}`,
+                        message: `To protect your costs and ours, we've automatically applied a $${currentPlan?.initial_billing_limit} billing limit for ${props.product.name}.`,
+                        action: {
+                            onClick: () => {
+                                actions.setIsEditingBillingLimit(true)
+                                setTimeout(() => {
+                                    if (props.billingLimitInputRef?.current) {
+                                        props.billingLimitInputRef?.current.focus()
+                                        props.billingLimitInputRef?.current.scrollIntoView({
+                                            behavior: 'smooth',
+                                            block: 'nearest',
+                                        })
+                                    }
+                                }, 0)
+                            },
+                            children: 'Update billing limit',
+                        },
+                    })
+                }
+            }
+        },
+    })),
+    events(({ actions, values }) => ({
+        afterMount: () => {
+            actions.setScrollToProductKey(values.scrollToProductKey)
+        },
     })),
 ])