diff --git a/frontend/src/lib/constants.tsx b/frontend/src/lib/constants.tsx
index a6d1176087685..45b08ed3c9627 100644
--- a/frontend/src/lib/constants.tsx
+++ b/frontend/src/lib/constants.tsx
@@ -193,6 +193,7 @@ export const FEATURE_FLAGS = {
     SESSION_REPLAY_IOS: 'session-replay-ios', // owner: #team-replay
     YEAR_IN_HOG: 'year-in-hog', // owner: #team-replay
     SESSION_REPLAY_EXPORT_MOBILE_DATA: 'session-replay-export-mobile-data', // owner: #team-replay
+    REDIRECT_INGESTION_PRODUCT_ANALYTICS_ONBOARDING: 'redirect-ingestion-product-analytics-onboarding', // owner: @biancayang
 } as const
 export type FeatureFlagKey = (typeof FEATURE_FLAGS)[keyof typeof FEATURE_FLAGS]
 
diff --git a/frontend/src/scenes/onboarding/Onboarding.tsx b/frontend/src/scenes/onboarding/Onboarding.tsx
index 656435991ab62..85748159d16da 100644
--- a/frontend/src/scenes/onboarding/Onboarding.tsx
+++ b/frontend/src/scenes/onboarding/Onboarding.tsx
@@ -65,7 +65,7 @@ const OnboardingWrapper = ({ children }: { children: React.ReactNode }): JSX.Ele
             const OtherProductsStep = <OnboardingOtherProductsStep stepKey={OnboardingStepKey.OTHER_PRODUCTS} />
             steps = [...steps, OtherProductsStep]
         }
-        if (featureFlags[FEATURE_FLAGS.INVITE_TEAM_MEMBER_ONBOARDING] == 'test') {
+        if (featureFlags[FEATURE_FLAGS.INVITE_TEAM_MEMBER_ONBOARDING] === 'test') {
             const inviteTeammatesStep = <OnboardingInviteTeammates stepKey={OnboardingStepKey.INVITE_TEAMMATES} />
             steps = [...steps, inviteTeammatesStep]
         }
diff --git a/frontend/src/scenes/onboarding/onboardingLogic.tsx b/frontend/src/scenes/onboarding/onboardingLogic.tsx
index 2b37a54db2329..fb4f01026d897 100644
--- a/frontend/src/scenes/onboarding/onboardingLogic.tsx
+++ b/frontend/src/scenes/onboarding/onboardingLogic.tsx
@@ -1,5 +1,7 @@
 import { actions, connect, kea, listeners, path, props, reducers, selectors } from 'kea'
 import { actionToUrl, combineUrl, router, urlToAction } from 'kea-router'
+import { FEATURE_FLAGS } from 'lib/constants'
+import { featureFlagLogic, FeatureFlagsSet } from 'lib/logic/featureFlagLogic'
 import { eventUsageLogic } from 'lib/utils/eventUsageLogic'
 import { billingLogic } from 'scenes/billing/billingLogic'
 import { teamLogic } from 'scenes/teamLogic'
@@ -27,10 +29,12 @@ export enum OnboardingStepKey {
 export type AllOnboardingSteps = OnboardingStep[]
 export type OnboardingStep = JSX.Element
 
-export const getProductUri = (productKey: ProductKey): string => {
+export const getProductUri = (productKey: ProductKey, featureFlags: FeatureFlagsSet): string => {
     switch (productKey) {
         case ProductKey.PRODUCT_ANALYTICS:
-            return combineUrl(urls.events(), { onboarding_completed: true }).url
+            return featureFlags[FEATURE_FLAGS.REDIRECT_INGESTION_PRODUCT_ANALYTICS_ONBOARDING] === 'test'
+                ? combineUrl(urls.insights(), { onboarding_completed: true }).url
+                : combineUrl(urls.events(), { onboarding_completed: true }).url
         case ProductKey.SESSION_REPLAY:
             return urls.replay()
         case ProductKey.FEATURE_FLAGS:
@@ -46,7 +50,7 @@ export const onboardingLogic = kea<onboardingLogicType>([
     props({} as OnboardingLogicProps),
     path(['scenes', 'onboarding', 'onboardingLogic']),
     connect({
-        values: [billingLogic, ['billing'], teamLogic, ['currentTeam']],
+        values: [billingLogic, ['billing'], teamLogic, ['currentTeam'], featureFlagLogic, ['featureFlags']],
         actions: [billingLogic, ['loadBillingSuccess'], teamLogic, ['updateCurrentTeamSuccess']],
     }),
     actions({
@@ -85,14 +89,6 @@ export const onboardingLogic = kea<onboardingLogicType>([
                 setStepKey: (_, { stepKey }) => stepKey,
             },
         ],
-        onCompleteOnboardingRedirectUrl: [
-            urls.default(),
-            {
-                setProductKey: (_, { productKey }) => {
-                    return productKey ? getProductUri(productKey as ProductKey) : urls.default()
-                },
-            },
-        ],
         subscribedDuringOnboarding: [
             false,
             {
@@ -101,6 +97,12 @@ export const onboardingLogic = kea<onboardingLogicType>([
         ],
     })),
     selectors({
+        onCompleteOnboardingRedirectUrl: [
+            (s) => [s.featureFlags, s.productKey],
+            (featureFlags: FeatureFlagsSet, productKey: string | null) => {
+                return productKey ? getProductUri(productKey as ProductKey, featureFlags) : urls.default()
+            },
+        ],
         totalOnboardingSteps: [
             (s) => [s.allOnboardingSteps],
             (allOnboardingSteps: AllOnboardingSteps) => allOnboardingSteps.length,
diff --git a/frontend/src/scenes/products/Products.tsx b/frontend/src/scenes/products/Products.tsx
index eed399afba9a7..681d7a810bdd8 100644
--- a/frontend/src/scenes/products/Products.tsx
+++ b/frontend/src/scenes/products/Products.tsx
@@ -5,6 +5,7 @@ import { useActions, useValues } from 'kea'
 import { router } from 'kea-router'
 import { LemonCard } from 'lib/lemon-ui/LemonCard/LemonCard'
 import { Spinner } from 'lib/lemon-ui/Spinner'
+import { featureFlagLogic } from 'lib/logic/featureFlagLogic'
 import { billingLogic } from 'scenes/billing/billingLogic'
 import { getProductUri } from 'scenes/onboarding/onboardingLogic'
 import { SceneExport } from 'scenes/sceneTypes'
@@ -93,6 +94,7 @@ export function ProductCard({
     className?: string
 }): JSX.Element {
     const { currentTeam } = useValues(teamLogic)
+    const { featureFlags } = useValues(featureFlagLogic)
     const onboardingCompleted = currentTeam?.has_completed_onboarding_for?.[product.type]
     const vertical = orientation === 'vertical'
 
@@ -113,7 +115,7 @@ export function ProductCard({
             <div className={`flex gap-x-2 flex-0 items-center ${!vertical && 'justify-end'}`}>
                 {onboardingCompleted ? (
                     <OnboardingCompletedButton
-                        productUrl={getProductUri(product.type as ProductKey)}
+                        productUrl={getProductUri(product.type as ProductKey, featureFlags)}
                         onboardingUrl={urls.onboarding(product.type)}
                         productKey={product.type as ProductKey}
                     />
diff --git a/frontend/src/scenes/urls.ts b/frontend/src/scenes/urls.ts
index 26452f9e94f5f..bd5cbe5939aec 100644
--- a/frontend/src/scenes/urls.ts
+++ b/frontend/src/scenes/urls.ts
@@ -64,6 +64,7 @@ export const urls = {
         `/batch_exports/${id}` + (params ? `?${toParams(params)}` : ''),
     batchExportEdit: (id: string): string => `/batch_exports/${id}/edit`,
     ingestionWarnings: (): string => '/data-management/ingestion-warnings',
+    insights: (): string => '/insights',
     insightNew: (filters?: AnyPartialFilterType, dashboardId?: DashboardType['id'] | null, query?: string): string =>
         combineUrl('/insights/new', dashboardId ? { dashboard: dashboardId } : {}, {
             ...(filters ? { filters } : {}),