diff --git a/plugin-server/src/types.ts b/plugin-server/src/types.ts
index 7c06dfc8ce87d..d78b2ba924b4a 100644
--- a/plugin-server/src/types.ts
+++ b/plugin-server/src/types.ts
@@ -600,6 +600,7 @@ export interface Team {
     api_token: string
     slack_incoming_webhook: string | null
     session_recording_opt_in: boolean
+    heatmaps_opt_in: boolean | null
     ingested_event: boolean
     person_display_name_properties: string[] | null
     test_account_filters:
diff --git a/plugin-server/src/worker/ingestion/event-pipeline/extractHeatmapDataStep.ts b/plugin-server/src/worker/ingestion/event-pipeline/extractHeatmapDataStep.ts
index 8f3cf3b2f22d8..93c759a1770a4 100644
--- a/plugin-server/src/worker/ingestion/event-pipeline/extractHeatmapDataStep.ts
+++ b/plugin-server/src/worker/ingestion/event-pipeline/extractHeatmapDataStep.ts
@@ -20,7 +20,7 @@ type HeatmapDataItem = {
 
 type HeatmapData = Record<string, HeatmapDataItem[]>
 
-export function extractHeatmapDataStep(
+export async function extractHeatmapDataStep(
     runner: EventPipelineRunner,
     event: PreIngestionEvent
 ): Promise<[PreIngestionEvent, Promise<void>[]]> {
@@ -29,17 +29,21 @@ export function extractHeatmapDataStep(
     let acks: Promise<void>[] = []
 
     try {
-        const heatmapEvents = extractScrollDepthHeatmapData(event) ?? []
-
-        // eslint-disable-next-line @typescript-eslint/no-floating-promises
-        acks = heatmapEvents.map((rawEvent) => {
-            return runner.hub.kafkaProducer.produce({
-                topic: runner.hub.CLICKHOUSE_HEATMAPS_KAFKA_TOPIC,
-                key: eventUuid,
-                value: Buffer.from(JSON.stringify(rawEvent)),
-                waitForAck: true,
+        const team = await runner.hub.teamManager.fetchTeam(teamId)
+
+        if (team?.heatmaps_opt_in !== false) {
+            const heatmapEvents = extractScrollDepthHeatmapData(event) ?? []
+
+            // eslint-disable-next-line @typescript-eslint/no-floating-promises
+            acks = heatmapEvents.map((rawEvent) => {
+                return runner.hub.kafkaProducer.produce({
+                    topic: runner.hub.CLICKHOUSE_HEATMAPS_KAFKA_TOPIC,
+                    key: eventUuid,
+                    value: Buffer.from(JSON.stringify(rawEvent)),
+                    waitForAck: true,
+                })
             })
-        })
+        }
     } catch (e) {
         acks.push(
             captureIngestionWarning(runner.hub.kafkaProducer, teamId, 'invalid_heatmap_data', {
@@ -51,7 +55,7 @@ export function extractHeatmapDataStep(
     // We don't want to ingest this data to the events table
     delete event.properties['$heatmap_data']
 
-    return Promise.resolve([event, acks])
+    return [event, acks]
 }
 
 function replacePathInUrl(url: string, newPath: string): string {
diff --git a/plugin-server/src/worker/ingestion/team-manager.ts b/plugin-server/src/worker/ingestion/team-manager.ts
index 72258e72d2a50..79135df9309fe 100644
--- a/plugin-server/src/worker/ingestion/team-manager.ts
+++ b/plugin-server/src/worker/ingestion/team-manager.ts
@@ -155,6 +155,7 @@ export async function fetchTeam(client: PostgresRouter, teamId: Team['id']): Pro
                 api_token,
                 slack_incoming_webhook,
                 session_recording_opt_in,
+                heatmaps_opt_in,
                 ingested_event,
                 person_display_name_properties,
                 test_account_filters
@@ -180,6 +181,7 @@ export async function fetchTeamByToken(client: PostgresRouter, token: string): P
                 api_token,
                 slack_incoming_webhook,
                 session_recording_opt_in,
+                heatmaps_opt_in,
                 ingested_event,
                 test_account_filters
             FROM posthog_team
diff --git a/plugin-server/tests/main/db.test.ts b/plugin-server/tests/main/db.test.ts
index 94b8d8d310363..8d419b0b9fdb1 100644
--- a/plugin-server/tests/main/db.test.ts
+++ b/plugin-server/tests/main/db.test.ts
@@ -999,6 +999,7 @@ describe('DB', () => {
                 name: 'TEST PROJECT',
                 organization_id: organizationId,
                 session_recording_opt_in: true,
+                heatmaps_opt_in: null,
                 slack_incoming_webhook: null,
                 uuid: expect.any(String),
                 person_display_name_properties: [],
@@ -1026,6 +1027,7 @@ describe('DB', () => {
                 name: 'TEST PROJECT',
                 organization_id: organizationId,
                 session_recording_opt_in: true,
+                heatmaps_opt_in: null,
                 slack_incoming_webhook: null,
                 uuid: expect.any(String),
                 test_account_filters: {} as any, // NOTE: Test insertion data gets set as an object weirdly
diff --git a/plugin-server/tests/worker/ingestion/event-pipeline/extractHeatmapDataStep.test.ts b/plugin-server/tests/worker/ingestion/event-pipeline/extractHeatmapDataStep.test.ts
index f41e30dbf89dd..c98c085298417 100644
--- a/plugin-server/tests/worker/ingestion/event-pipeline/extractHeatmapDataStep.test.ts
+++ b/plugin-server/tests/worker/ingestion/event-pipeline/extractHeatmapDataStep.test.ts
@@ -132,6 +132,10 @@ describe('extractHeatmapDataStep()', () => {
             hub: {
                 kafkaProducer: {
                     produce: jest.fn((e) => Promise.resolve(e)),
+                    queueMessage: jest.fn((e) => Promise.resolve(e)),
+                },
+                teamManager: {
+                    fetchTeam: jest.fn(() => Promise.resolve({ heatmaps_opt_in: true })),
                 },
             },
             nextStep: (...args: any[]) => args,
@@ -209,6 +213,15 @@ describe('extractHeatmapDataStep()', () => {
         `)
     })
 
+    it('drops if the associated team has explicit opt out', async () => {
+        runner.hub.teamManager.fetchTeam = jest.fn(() => Promise.resolve({ heatmaps_opt_in: false }))
+        const response = await extractHeatmapDataStep(runner, event)
+        expect(response[0]).toEqual(event)
+        expect(response[0].properties.$heatmap_data).toBeUndefined()
+        expect(response[1]).toHaveLength(0)
+        expect(runner.hub.kafkaProducer.produce).toBeCalledTimes(0)
+    })
+
     describe('validation', () => {
         it('handles empty array $heatmap_data', async () => {
             event.properties.$heatmap_data = []
diff --git a/plugin-server/tests/worker/ingestion/event-pipeline/runner.test.ts b/plugin-server/tests/worker/ingestion/event-pipeline/runner.test.ts
index 0cf0fcdb08cd5..53fafaf31ade9 100644
--- a/plugin-server/tests/worker/ingestion/event-pipeline/runner.test.ts
+++ b/plugin-server/tests/worker/ingestion/event-pipeline/runner.test.ts
@@ -91,6 +91,8 @@ describe('EventPipelineRunner', () => {
 
     beforeEach(() => {
         hub = {
+            kafkaProducer: { queueMessage: jest.fn() },
+            teamManager: { fetchTeam: jest.fn(() => {}) },
             db: {
                 kafkaProducer: { queueMessage: jest.fn() },
                 fetchPerson: jest.fn(),