diff --git a/frontend/src/scenes/surveys/SurveyAppearance.tsx b/frontend/src/scenes/surveys/SurveyAppearance.tsx
index af90fcad98b51..d45be9f502884 100644
--- a/frontend/src/scenes/surveys/SurveyAppearance.tsx
+++ b/frontend/src/scenes/surveys/SurveyAppearance.tsx
@@ -224,6 +224,7 @@ export function Customization({ appearance, surveyQuestionItem, onAppearanceChan
                         </div>
                     }
                     onChange={(checked) => onAppearanceChange({ ...appearance, whiteLabel: checked })}
+                    checked={appearance?.whiteLabel}
                     disabledReason={!whitelabelAvailable ? 'Upgrade to any paid plan to hide PostHog branding' : null}
                 />
             </div>