diff --git a/frontend/src/lib/components/Sharing/SharingModal.tsx b/frontend/src/lib/components/Sharing/SharingModal.tsx
index e699d2f82f828..0f5a47b2bfe6b 100644
--- a/frontend/src/lib/components/Sharing/SharingModal.tsx
+++ b/frontend/src/lib/components/Sharing/SharingModal.tsx
@@ -65,7 +65,7 @@ export function SharingModalContent({
         iframeProperties,
         shareLink,
     } = useValues(sharingLogic(logicProps))
-    const { setIsEnabled, togglePreview, captureWhitelabelToggled } = useActions(sharingLogic(logicProps))
+    const { setIsEnabled, togglePreview, setIsWhitelabelEnabled } = useActions(sharingLogic(logicProps))
     const { guardAvailableFeature } = useValues(upgradeModalLogic)
 
     const [iframeLoaded, setIframeLoaded] = useState(false)
@@ -176,7 +176,7 @@ export function SharingModalContent({
                                                     onChange={() =>
                                                         guardAvailableFeature(AvailableFeature.WHITE_LABELLING, () => {
                                                             onChange(!value)
-                                                            captureWhitelabelToggled(!value)
+                                                            setIsWhitelabelEnabled(!value)
                                                         })
                                                     }
                                                     checked={!value}
diff --git a/frontend/src/lib/components/Sharing/sharingLogic.ts b/frontend/src/lib/components/Sharing/sharingLogic.ts
index be3e668ae11a0..6d03bf3040505 100644
--- a/frontend/src/lib/components/Sharing/sharingLogic.ts
+++ b/frontend/src/lib/components/Sharing/sharingLogic.ts
@@ -3,7 +3,6 @@ import { forms } from 'kea-forms'
 import { loaders } from 'kea-loaders'
 import api from 'lib/api'
 import { eventUsageLogic } from 'lib/utils/eventUsageLogic'
-import posthog from 'posthog-js'
 import { getInsightId } from 'scenes/insights/utils'
 import { preflightLogic } from 'scenes/PreflightCheck/preflightLogic'
 import { urls } from 'scenes/urls'
@@ -58,7 +57,7 @@ export const sharingLogic = kea<sharingLogicType>([
 
     actions({
         togglePreview: true,
-        captureWhitelabelToggled: (enabled: boolean) => ({ enabled }),
+        setIsWhitelabelEnabled: (enabled: boolean) => ({ enabled }),
     }),
     reducers({
         showPreview: [true, { togglePreview: (state) => !state }],
@@ -88,8 +87,10 @@ export const sharingLogic = kea<sharingLogicType>([
                 dashboardsModel.actions.loadDashboards()
             }
         },
-        captureWhitelabelToggled: ({ enabled }) => {
-            posthog.capture('sharing insight whitelabel toggled', { enabled })
+        setIsWhitelabelEnabled: (enabled) => {
+            if (props.dashboardId) {
+                eventUsageLogic.actions.reportDashboardWhitelabelToggled(enabled)
+            }
         },
     })),
 
diff --git a/frontend/src/lib/utils/eventUsageLogic.ts b/frontend/src/lib/utils/eventUsageLogic.ts
index 39487ede8f5e0..d2746e7614336 100644
--- a/frontend/src/lib/utils/eventUsageLogic.ts
+++ b/frontend/src/lib/utils/eventUsageLogic.ts
@@ -399,6 +399,7 @@ export const eventUsageLogic = kea<eventUsageLogicType>([
             newLength: number
         ) => ({ attribute, originalLength, newLength }),
         reportDashboardShareToggled: (isShared: boolean) => ({ isShared }),
+        reportDashboardWhitelabelToggled: (isWhitelabelToggled: boolean) => ({ isWhitelabelToggled }),
         reportUpgradeModalShown: (featureName: string) => ({ featureName }),
         reportTimezoneComponentViewed: (
             component: 'label' | 'indicator',
@@ -791,6 +792,9 @@ export const eventUsageLogic = kea<eventUsageLogicType>([
         reportDashboardShareToggled: async ({ isShared }) => {
             posthog.capture(`dashboard share toggled`, { is_shared: isShared })
         },
+        reportDashboardWhitelabelToggled: async ({ isWhitelabelToggled }) => {
+            posthog.capture(`dashboard whitelabel toggled`, { is_whitelabel_toggled: isWhitelabelToggled })
+        },
         reportUpgradeModalShown: async (payload) => {
             posthog.capture('upgrade modal shown', payload)
         },