diff --git a/frontend/src/lib/components/Sharing/SharingModal.tsx b/frontend/src/lib/components/Sharing/SharingModal.tsx
index 7ef76f6fc54d67..e699d2f82f828c 100644
--- a/frontend/src/lib/components/Sharing/SharingModal.tsx
+++ b/frontend/src/lib/components/Sharing/SharingModal.tsx
@@ -65,7 +65,7 @@ export function SharingModalContent({
         iframeProperties,
         shareLink,
     } = useValues(sharingLogic(logicProps))
-    const { setIsEnabled, togglePreview } = useActions(sharingLogic(logicProps))
+    const { setIsEnabled, togglePreview, captureWhitelabelToggled } = useActions(sharingLogic(logicProps))
     const { guardAvailableFeature } = useValues(upgradeModalLogic)
 
     const [iframeLoaded, setIframeLoaded] = useState(false)
@@ -174,9 +174,10 @@ export function SharingModalContent({
                                                         </div>
                                                     }
                                                     onChange={() =>
-                                                        guardAvailableFeature(AvailableFeature.WHITE_LABELLING, () =>
+                                                        guardAvailableFeature(AvailableFeature.WHITE_LABELLING, () => {
                                                             onChange(!value)
-                                                        )
+                                                            captureWhitelabelToggled(!value)
+                                                        })
                                                     }
                                                     checked={!value}
                                                 />
diff --git a/frontend/src/lib/components/Sharing/sharingLogic.ts b/frontend/src/lib/components/Sharing/sharingLogic.ts
index 701fe9e5c9704c..a977327b0e96c2 100644
--- a/frontend/src/lib/components/Sharing/sharingLogic.ts
+++ b/frontend/src/lib/components/Sharing/sharingLogic.ts
@@ -3,6 +3,7 @@ import { forms } from 'kea-forms'
 import { loaders } from 'kea-loaders'
 import api from 'lib/api'
 import { eventUsageLogic } from 'lib/utils/eventUsageLogic'
+import posthog from 'posthog-js'
 import { getInsightId } from 'scenes/insights/utils'
 import { preflightLogic } from 'scenes/PreflightCheck/preflightLogic'
 import { urls } from 'scenes/urls'
@@ -57,6 +58,7 @@ export const sharingLogic = kea<sharingLogicType>([
 
     actions({
         togglePreview: true,
+        captureWhitelabelToggled: (enabled: boolean) => ({ enabled }),
     }),
     reducers({
         showPreview: [true, { togglePreview: (state) => !state }],
@@ -86,8 +88,10 @@ export const sharingLogic = kea<sharingLogicType>([
                 dashboardsModel.actions.loadDashboards()
             }
         },
+        captureWhitelabelToggled: ({ enabled }) => {
+            posthog.capture('sharing whitelabel toggled', { enabled })
+        },
     })),
-
     forms({
         embedConfig: {
             defaults: defaultEmbedConfig,