diff --git a/frontend/__snapshots__/scenes-app-surveys--new-survey-targeting-section.png b/frontend/__snapshots__/scenes-app-surveys--new-survey-targeting-section.png
index 911eaae6e5196..5c9fabce55126 100644
Binary files a/frontend/__snapshots__/scenes-app-surveys--new-survey-targeting-section.png and b/frontend/__snapshots__/scenes-app-surveys--new-survey-targeting-section.png differ
diff --git a/frontend/src/lib/components/JSSnippet.tsx b/frontend/src/lib/components/JSSnippet.tsx
index 1f0751187ef7e..3d13f23c49c95 100644
--- a/frontend/src/lib/components/JSSnippet.tsx
+++ b/frontend/src/lib/components/JSSnippet.tsx
@@ -8,7 +8,9 @@ export function JSSnippet(): JSX.Element {
     return (
         <CodeSnippet language={Language.HTML}>{`<script>
     !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="capture identify alias people.set people.set_once set_config register register_once unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled onFeatureFlags getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures getActiveMatchingSurveys getSurveys onSessionId".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
-    posthog.init('${currentTeam?.api_token}',{api_host:'${window.location.origin}'})
+    posthog.init('${currentTeam?.api_token}',{api_host:'${
+            window.location.origin === 'https://us.posthog.com' ? 'https://app.posthog.com' : window.location.origin
+        }'})
 </script>`}</CodeSnippet>
     )
 }
diff --git a/frontend/src/scenes/authentication/redirectToLoggedInInstance.test.ts b/frontend/src/scenes/authentication/redirectToLoggedInInstance.test.ts
index ac3c39b3c340f..df01ffd8a0f7b 100644
--- a/frontend/src/scenes/authentication/redirectToLoggedInInstance.test.ts
+++ b/frontend/src/scenes/authentication/redirectToLoggedInInstance.test.ts
@@ -7,12 +7,13 @@ describe('redirectToLoggedInInstance', () => {
         ['handles the sneaky string', '         ', null],
         ['handles not URLs', 'yo ho ho', null],
         ['handles EU', 'https://eu.posthog.com', 'eu'],
-        ['handles US', 'https://app.posthog.com', 'app'],
+        ['handles app', 'https://app.posthog.com', null],
+        ['handles US', 'https://us.posthog.com', 'us'],
         ['handles leading quotes', '"https://eu.posthog.com', 'eu'],
         ['handles trailing quotes', 'https://eu.posthog.com"', 'eu'],
         ['handles wrapping quotes', '"https://eu.posthog.com"', 'eu'],
-        ['handles ports', 'https://app.posthog.com:8123', 'app'],
-        ['handles longer urls', 'https://app.posthog.com:1234?query=parameter#hashParam', 'app'],
+        ['handles ports', 'https://us.posthog.com:8123', 'us'],
+        ['handles longer urls', 'https://eu.posthog.com:1234?query=parameter#hashParam', 'eu'],
     ])('%s', (_name, cookie, expected) => {
         expect(cleanedCookieSubdomain(cookie)).toEqual(expected)
     })
diff --git a/frontend/src/scenes/authentication/redirectToLoggedInInstance.ts b/frontend/src/scenes/authentication/redirectToLoggedInInstance.ts
index b5e5bf852f8ec..401ec2dbc00e6 100644
--- a/frontend/src/scenes/authentication/redirectToLoggedInInstance.ts
+++ b/frontend/src/scenes/authentication/redirectToLoggedInInstance.ts
@@ -30,7 +30,7 @@ const PH_CURRENT_INSTANCE = 'ph_current_instance'
 
 const REDIRECT_TIMEOUT = 2500
 
-type Subdomain = 'eu' | 'app'
+type Subdomain = 'eu' | 'us'
 
 export function cleanedCookieSubdomain(loggedInInstance: string | null): Subdomain | null {
     try {
@@ -42,10 +42,10 @@ export function cleanedCookieSubdomain(loggedInInstance: string | null): Subdoma
         // convert to URL, so that we can be sure we're dealing with a valid URL
         const hostname = new URL(url).hostname
         switch (hostname) {
-            case 'app.posthog.com':
-                return 'app'
             case 'eu.posthog.com':
                 return 'eu'
+            case 'us.posthog.com':
+                return 'us'
             default:
                 return null
         }
@@ -58,7 +58,7 @@ export function cleanedCookieSubdomain(loggedInInstance: string | null): Subdoma
 
 function regionFromSubdomain(subdomain: Subdomain): 'EU' | 'US' {
     switch (subdomain) {
-        case 'app':
+        case 'us':
             return 'US'
         case 'eu':
             return 'EU'
diff --git a/posthog/settings/dynamic_settings.py b/posthog/settings/dynamic_settings.py
index b640cc25e50c1..734c730d47404 100644
--- a/posthog/settings/dynamic_settings.py
+++ b/posthog/settings/dynamic_settings.py
@@ -188,6 +188,11 @@
         "The number of rows that the heatmap query tries to sample.",
         int,
     ),
+    "REDIRECT_APP_TO_US": (
+        get_from_env("REDIRECT_APP_TO_US", False, type_cast=str_to_bool),
+        "Temporary option to redirect all app traffic from app.posthog.com to us.posthog.com.",
+        bool,
+    ),
 }
 
 SETTINGS_ALLOWING_API_OVERRIDE = (
@@ -225,6 +230,7 @@
     "SENTRY_AUTH_TOKEN",
     "SENTRY_ORGANIZATION",
     "HEATMAP_SAMPLE_N",
+    "REDIRECT_APP_TO_US",
 )
 
 # SECRET_SETTINGS can only be updated but will never be exposed through the API (we do store them plain text in the DB)
diff --git a/posthog/urls.py b/posthog/urls.py
index 3567c73271d70..57dfd0feca942 100644
--- a/posthog/urls.py
+++ b/posthog/urls.py
@@ -1,8 +1,9 @@
 from typing import Any, Callable, List, Optional, cast
+from posthog.models.instance_setting import get_instance_setting
 from urllib.parse import urlparse
 
 from django.conf import settings
-from django.http import HttpRequest, HttpResponse, HttpResponseServerError
+from django.http import HttpRequest, HttpResponse, HttpResponseServerError, HttpResponseRedirect
 from django.template import loader
 from django.urls import URLPattern, include, path, re_path
 from django.views.decorators.csrf import (
@@ -17,6 +18,7 @@
     SpectacularSwaggerView,
 )
 from revproxy.views import ProxyView
+from django.utils.http import url_has_allowed_host_and_scheme
 from sentry_sdk import last_event_id
 from two_factor.urls import urlpatterns as tf_urls
 
@@ -90,6 +92,10 @@ def handler500(request):
 
 @ensure_csrf_cookie
 def home(request, *args, **kwargs):
+    if request.get_host().split(":")[0] == "app.posthog.com" and get_instance_setting("REDIRECT_APP_TO_US"):
+        url = "https://us.posthog.com{}".format(request.get_full_path())
+        if url_has_allowed_host_and_scheme(url, "us.posthog.com", True):
+            return HttpResponseRedirect(url)
     return render_template("index.html", request)