diff --git a/frontend/src/queries/schema.json b/frontend/src/queries/schema.json
index 14c8ccf5dad61..d5dda70c77287 100644
--- a/frontend/src/queries/schema.json
+++ b/frontend/src/queries/schema.json
@@ -8124,6 +8124,9 @@
             "additionalProperties": false,
             "description": "`RetentionFilterType` minus everything inherited from `FilterType`",
             "properties": {
+                "cumulative": {
+                    "type": "boolean"
+                },
                 "period": {
                     "$ref": "#/definitions/RetentionPeriod"
                 },
diff --git a/frontend/src/scenes/insights/filters/RetentionCumulativeCheckbox.tsx b/frontend/src/scenes/insights/filters/RetentionCumulativeCheckbox.tsx
index 91c29866172b2..d6df7f41d7abe 100644
--- a/frontend/src/scenes/insights/filters/RetentionCumulativeCheckbox.tsx
+++ b/frontend/src/scenes/insights/filters/RetentionCumulativeCheckbox.tsx
@@ -1,4 +1,4 @@
-import { LemonCheckbox } from '@posthog/lemon-ui'
+import { LemonSwitch } from '@posthog/lemon-ui'
 import { useActions, useValues } from 'kea'
 import { insightLogic } from 'scenes/insights/insightLogic'
 import { insightVizDataLogic } from 'scenes/insights/insightVizDataLogic'
@@ -16,12 +16,12 @@ export function RetentionCumulativeCheckbox(): JSX.Element | null {
     }
 
     return (
-        <LemonCheckbox
+        <LemonSwitch
             onChange={(cumulative: boolean) => {
                 updateInsightFilter({ cumulative })
             }}
             checked={cumulativeRetention}
-            label={<span className="font-normal">Cumulative retention</span>}
+            label={<span className="font-normal">Rolling retention</span>}
             bordered
             size="small"
         />
diff --git a/frontend/src/scenes/insights/filters/RetentionMeanCheckbox.tsx b/frontend/src/scenes/insights/filters/RetentionMeanCheckbox.tsx
index d16e7f4d5a157..dbedb799f55f6 100644
--- a/frontend/src/scenes/insights/filters/RetentionMeanCheckbox.tsx
+++ b/frontend/src/scenes/insights/filters/RetentionMeanCheckbox.tsx
@@ -1,4 +1,4 @@
-import { LemonCheckbox } from '@posthog/lemon-ui'
+import { LemonSwitch } from '@posthog/lemon-ui'
 import { useActions, useValues } from 'kea'
 import { insightLogic } from 'scenes/insights/insightLogic'
 import { insightVizDataLogic } from 'scenes/insights/insightVizDataLogic'
@@ -16,7 +16,7 @@ export function RetentionMeanCheckbox(): JSX.Element | null {
     }
 
     return (
-        <LemonCheckbox
+        <LemonSwitch
             onChange={(showMean: boolean) => {
                 updateInsightFilter({ showMean })
             }}
diff --git a/frontend/src/scenes/insights/utils/cleanFilters.ts b/frontend/src/scenes/insights/utils/cleanFilters.ts
index 1fc283cf996b2..2e3c2022ff814 100644
--- a/frontend/src/scenes/insights/utils/cleanFilters.ts
+++ b/frontend/src/scenes/insights/utils/cleanFilters.ts
@@ -306,6 +306,7 @@ export function cleanFilters(
             breakdown_type: filters.breakdown_type,
             retention_reference: filters.retention_reference,
             show_mean: filters.show_mean,
+            cumulative: filters.cumulative,
             total_intervals: Math.min(Math.max(filters.total_intervals ?? 11, 0), 100),
             ...(filters.aggregation_group_type_index != undefined
                 ? { aggregation_group_type_index: filters.aggregation_group_type_index }
diff --git a/posthog/schema.py b/posthog/schema.py
index a2fcdf90a3427..218621e3b0eba 100644
--- a/posthog/schema.py
+++ b/posthog/schema.py
@@ -3097,6 +3097,7 @@ class RetentionFilterLegacy(BaseModel):
     model_config = ConfigDict(
         extra="forbid",
     )
+    cumulative: Optional[bool] = None
     period: Optional[RetentionPeriod] = None
     retention_reference: Optional[RetentionReference] = None
     retention_type: Optional[RetentionType] = None