diff --git a/ee/settings.py b/ee/settings.py
index f6f6ef43bd9e7..766f1533822c1 100644
--- a/ee/settings.py
+++ b/ee/settings.py
@@ -68,4 +68,7 @@
 # Whether to enable the admin portal. Default false for self-hosted as if not setup properly can pose security issues.
 ADMIN_PORTAL_ENABLED = get_from_env("ADMIN_PORTAL_ENABLED", DEMO or DEBUG, type_cast=str_to_bool)
 
-ASSET_GENERATION_MAX_TIMEOUT_MINUTES = get_from_env("ASSET_GENERATION_MAX_TIMEOUT_MINUTES", 10.0, type_cast=float)
+ASSET_GENERATION_MAX_TIMEOUT_SECONDS = get_from_env("ASSET_GENERATION_MAX_TIMEOUT_SECONDS", 60.0, type_cast=float)
+PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES = get_from_env(
+    "PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES", 10.0, type_cast=float
+)
diff --git a/ee/tasks/subscriptions/subscription_utils.py b/ee/tasks/subscriptions/subscription_utils.py
index 5df00e4a8ee85..32fb46b9cde13 100644
--- a/ee/tasks/subscriptions/subscription_utils.py
+++ b/ee/tasks/subscriptions/subscription_utils.py
@@ -60,7 +60,7 @@ def generate_assets(
 
         wait_for_parallel_celery_group(
             parallel_job,
-            max_timeout=timedelta(minutes=settings.ASSET_GENERATION_MAX_TIMEOUT_MINUTES),
+            max_timeout=timedelta(seconds=settings.PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES),
         )
 
         return insights, assets
diff --git a/ee/tasks/test/subscriptions/test_subscriptions_utils.py b/ee/tasks/test/subscriptions/test_subscriptions_utils.py
index 35b2ca350ed8a..c8ff89adcea65 100644
--- a/ee/tasks/test/subscriptions/test_subscriptions_utils.py
+++ b/ee/tasks/test/subscriptions/test_subscriptions_utils.py
@@ -34,7 +34,7 @@ def setUp(self) -> None:
         self.subscription = create_subscription(team=self.team, insight=self.insight, created_by=self.user)
 
     def test_generate_assets_for_insight(self, mock_export_task: MagicMock, _mock_group: MagicMock) -> None:
-        with self.settings(ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1):
+        with self.settings(PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1):
             insights, assets = generate_assets(self.subscription)
 
             assert insights == [self.insight]
@@ -44,7 +44,7 @@ def test_generate_assets_for_insight(self, mock_export_task: MagicMock, _mock_gr
     def test_generate_assets_for_dashboard(self, mock_export_task: MagicMock, _mock_group: MagicMock) -> None:
         subscription = create_subscription(team=self.team, dashboard=self.dashboard, created_by=self.user)
 
-        with self.settings(ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1):
+        with self.settings(PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1):
             insights, assets = generate_assets(subscription)
 
         assert len(insights) == len(self.tiles)
@@ -54,7 +54,7 @@ def test_generate_assets_for_dashboard(self, mock_export_task: MagicMock, _mock_
     def test_raises_if_missing_resource(self, _mock_export_task: MagicMock, _mock_group: MagicMock) -> None:
         subscription = create_subscription(team=self.team, created_by=self.user)
 
-        with self.settings(ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1), pytest.raises(Exception) as e:
+        with self.settings(PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1), pytest.raises(Exception) as e:
             generate_assets(subscription)
 
         assert str(e.value) == "There are no insights to be sent for this Subscription"
@@ -68,7 +68,7 @@ def test_excludes_deleted_insights_for_dashboard(self, mock_export_task: MagicMo
             current_tile.insight.save()
         subscription = create_subscription(team=self.team, dashboard=self.dashboard, created_by=self.user)
 
-        with self.settings(ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1):
+        with self.settings(PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES=1):
             insights, assets = generate_assets(subscription)
 
             assert len(insights) == 1
@@ -90,7 +90,7 @@ def test_cancels_children_if_timed_out(self, _mock_export_task: MagicMock, mock_
         mock_running_exports.children = [running_export_task]
         mock_running_exports.ready = mock_ready
 
-        with self.settings(ASSET_GENERATION_MAX_TIMEOUT_MINUTES=0.01), pytest.raises(Exception) as e:
+        with self.settings(PARALLEL_ASSET_GENERATION_MAX_TIMEOUT_MINUTES=0.01), pytest.raises(Exception) as e:
             generate_assets(self.subscription)
 
         assert str(e.value) == "Timed out waiting for celery task to finish"
diff --git a/posthog/tasks/exporter.py b/posthog/tasks/exporter.py
index 44a7c86d2c32b..ffec5d5b1142f 100644
--- a/posthog/tasks/exporter.py
+++ b/posthog/tasks/exporter.py
@@ -2,6 +2,7 @@
 
 from prometheus_client import Counter, Histogram
 
+from posthog import settings
 from posthog.celery import app
 from posthog.models import ExportedAsset
 
@@ -40,8 +41,7 @@
     retry_backoff=True,
     acks_late=True,
     ignore_result=False,
-    soft_time_limit=30,
-    time_limit=60,
+    time_limit=settings.ASSET_GENERATION_MAX_TIMEOUT_SECONDS,
 )
 def export_asset(exported_asset_id: int, limit: Optional[int] = None) -> None:
     from posthog.tasks.exports import csv_exporter, image_exporter