diff --git a/frontend/src/scenes/insights/InsightNav/insightNavLogic.tsx b/frontend/src/scenes/insights/InsightNav/insightNavLogic.tsx
index d2f28906bfe95..9dff8c87eeb8c 100644
--- a/frontend/src/scenes/insights/InsightNav/insightNavLogic.tsx
+++ b/frontend/src/scenes/insights/InsightNav/insightNavLogic.tsx
@@ -1,4 +1,5 @@
 import { actions, afterMount, connect, kea, key, listeners, path, props, reducers, selectors } from 'kea'
+import { urlToAction } from 'kea-router'
 import { FEATURE_FLAGS } from 'lib/constants'
 import { LemonTag } from 'lib/lemon-ui/LemonTag/LemonTag'
 import { featureFlagLogic } from 'lib/logic/featureFlagLogic'
@@ -41,7 +42,7 @@ import {
     isStickinessQuery,
     isTrendsQuery,
 } from '~/queries/utils'
-import { BaseMathType, InsightLogicProps, InsightType } from '~/types'
+import { BaseMathType, FilterType, InsightLogicProps, InsightType } from '~/types'
 
 import { MathAvailability } from '../filters/ActionFilter/ActionFilterRow/ActionFilterRow'
 import type { insightNavLogicType } from './insightNavLogicType'
@@ -278,6 +279,23 @@ export const insightNavLogic = kea<insightNavLogicType>([
             }
         },
     })),
+    urlToAction(({ actions }) => ({
+        '/insights/:shortId(/:mode)(/:subscriptionId)': (
+            _, // url params
+            { dashboard, ...searchParams }, // search params
+            { filters: _filters } // hash params
+        ) => {
+            // capture any filters from the URL, either #filters={} or ?insight=X&bla=foo&bar=baz
+            const filters: Partial<FilterType> | null =
+                Object.keys(_filters || {}).length > 0 ? _filters : searchParams.insight ? searchParams : null
+
+            if (!filters?.insight) {
+                return
+            }
+
+            actions.setActiveView(filters?.insight)
+        },
+    })),
     afterMount(({ values, actions }) => {
         if (values.query && isInsightVizNode(values.query)) {
             actions.updateQueryPropertyCache(cachePropertiesFromQuery(values.query.source, values.queryPropertyCache))