Launch Plan: Mobile Replay

[joethreepwood]

Mobile replay is pretty far along. It's worth throwing some light on it with a launch, IMO. However, since it's far along I don't think we need a Before/During/After launch plan - just a couple of initiatives to put a spotlight on it and help it flourish.

CC @marandaneto @pauldambra @ioannisj @andyvan-ph @charlescook-ph

Best practices

• Ensure the product has at least one customer story within 3 weeks of launch
• Ensure we publish best practice content for the product and link to it from docs
• Ensure that products have at least one pre-made template (or similar) for users
• Ensure the product has at least one tutorial at launch
• Ensure the product has a robust docs page, and product page if needed
• Ensure the product is added to email and in-app onboarding flows

Launch plan

• Publish a mobile case study - @joethreepwood
• Update session replay page to spotlight mobile functionality - @joethreepwood
• Blog post - @ivanagas
• Changelog post announcing that mobile replay is now officially out of beta for both Android and iOS
• Take the beta tags off - @joethreepwood
• Potential newsletter about building our first Mobile product? - @andyvan-ph (could do well on HN?)
• Add mobile replay details (and links to mobile dashboard) to onboarding email flow - @joethreepwood
• Update G2 categories to include mobile replay categories - @joethreepwood
• Add mobile replay link to footer - @joethreepwood
• Email to all recently engaged users announcing that mobile replay is now available - @joethreepwood
• Paid ads - @andyvan-ph / Hey Digital

Feedback and other ideas

All feedback and additional ideas from @marketing is appreciated.

[ivanagas]

We already wrote this blog FYI: https://posthog.com/blog/mobile-session-replay

[andyvan-ph]

What's the timeline to charging specifically for mobile replay? I figure that would be the point we'd want to do a bigger launch.

[joethreepwood]

That'd be a @annikaschmid and @marandaneto question.

The big hit of this plan would be the email, and agree we should time it to coincide with this. Unless we decide to bill with normal replays.

[marandaneto]

That'd be a @annikaschmid and @marandaneto question.

The big hit of this plan would be the email, and agree we should time it to coincide with this. Unless we decide to bill with normal replays.

@pauldambra was gonna pair up with the growth team to figure out the final details about pricing, RFC, since we had an offsite, not sure if that happened.

[joethreepwood]

@pauldambra @marandaneto Looping back on this: Are we basically good to set about announcing this now, or is pricing still being decided?

[marandaneto]

@pauldambra @marandaneto Looping back on this: Are we basically good to set about announcing this now, or is pricing still being decided?

I wasn't part of the meetings so I'm a bit out of the loop here, but I know there are new comments on the RFC