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Messaging: 3000 & Notebooks announcement #165
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marketing
Issues/PRs related to marketing and content.
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25 tasks
Would love a quick check @ivanagas @andyvan-ph The video image is placeholder. That'll be updated to embed or link to Ian's video. |
Looks good, will the thumbnail on the video automatically generate? |
Video: https://youtu.be/B73WnVRi0ko |
Clicking the video icon at the top takes you to: https://eu.posthog.com/login?next=/year_in_posthog/2023/ |
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Messaging
Context
As per #139 this is an email we'll send one week after launch.
I've tweaked this from the initial
7+ days since log in
targeting because it's too noisy. It would hit 88,000+ users.This now targets all users who have logged in 1+ times in the last 60 days, but not within the last 7 days. 13,000 users.
Goal is to tell them, briefly, about 3000 and the notebooks launch.
Goal
Login within 7 days.
Format
1x email, 7 days after 3000 roll out to 100% users.
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