[Bug] docs: Fix search engine ranking of manual pages (SEO)

[neteler]

Describe the bug

The GRASS GIS manual pages of the different versions have been published for a long time with a difficult to understand concept of being invisible, redirected or shown, which also strongly affects the search engine ranking.

Note: issue posted here since the core manual pages are affected (while the cronjobs are maintained in the addon repository).

How Python publishes its man pages

The scope of of a pull request in preparation is to partially adopt the Python manual pages concept which looks like this (checked Oct 23, 2024):

• Python 3.14 (in development): https://docs.python.org/3.14/ -> <link rel="canonical" href="https://docs.python.org/3/index.html" />
• Python 3.13 (stable): https://docs.python.org/3.13/ -> <link rel="canonical" href="https://docs.python.org/3/index.html" />
• Python 3.12 (stable): https://docs.python.org/3.12/ -> <link rel="canonical" href="https://docs.python.org/3/index.html" />
• Python 3.11 (security-fixes): https://docs.python.org/3.11/ -> <link rel="canonical" href="https://docs.python.org/3/index.html" />
• Python 3.10 (security-fixes): https://docs.python.org/3.10/ -> <link rel="canonical" href="https://docs.python.org/3/index.html" />
• Python 3.9 (security-fixes): https://docs.python.org/3.9/ -> <link rel="canonical" href="https://docs.python.org/3/index.html" />
• Python 3.8 (EOL): https://docs.python.org/3.8/ -> <link rel="canonical" href="https://docs.python.org/3/index.html" />
• ...

A Google search for "Python documentation" returns as the first hit the "3.13.0 Documentation" with the URL https://docs.python.org/. Clicking on this takes the user to https://docs.python.org/3/, which is identical to https://docs.python.org/3.13/.

This means that the same documentation is served at two URLs:

• https://docs.python.org/3/ - the canonical URL
• https://docs.python.org/3.13/ - the current stable one

How can GRASS GIS publish its manual pages?

While the situation in the GRASS GIS project is a bit different, we can mimic the Python approach to some extent.

Current GRASS GIS version overview

label	Ver
legacy	7.8
old	8.3
current stable	8.4
preview	8.5

I have started to locally implement modifications in the cronjobs to improve the terrible SEO situation and make more versions properly visible (ovedue for a long time).

Now, for a few days we have the following approach deployed on the server for testing purposes (cronjob PR coming soon):

• https://grass.osgeo.org/grass-devel/manuals/ - now copied in modified cronjob from 8.5.x (i.e., main branch) with <link rel="canonical" href="https://grass.osgeo.org/grass-stable/manuals/index.html">
• https://grass.osgeo.org/grass-stable/manuals/ - now copied in modified cronjob from 8.4.x (i.e., releasebranch_8_4 branch) - this is the overall main manual
• https://grass.osgeo.org/grass85/manuals/ - current unreleased development (generated by cronjob, then copied to grass-devel) - with <link rel="canonical" href="https://grass.osgeo.org/grass-stable/manuals/index.html">
• https://grass.osgeo.org/grass84/manuals/ - current stable release branch (generated by cronjob, then copied to grass-stable) - with <link rel="canonical" href="https://grass.osgeo.org/grass-stable/manuals/index.html">
• https://grass.osgeo.org/grass78/manuals/ - with <link rel="canonical" href="https://grass.osgeo.org/grass-stable/manuals/index.html"> and red box pointing to to grass-stable (generated by cronjob with box URL and canonical version defined)
• https://grass.osgeo.org/grass65/manuals/ - with <link rel="canonical" href="https://grass.osgeo.org/grass-stable/manuals/index.html"> and red box pointing to to grass-stable (old static pages)
• https://grass.osgeo.org/grass64/manuals/ - with <link rel="canonical" href="https://grass.osgeo.org/grass-stable/manuals/index.html"> and red box pointing to to grass-stable (old static pages)
• ... likewise other old manual versions.

Sitemaps:

• These have also been updated, this is done by the cronjobs.

Observations:

• SEO: Without indication of "canonical" URLs different versions wipe each out out in search engines. Canonical tags help consolidate duplicate or similar content by specifying the preferred version of a page, ensuring search engines index and rank the desired URL while avoiding duplicate content issues. All older and "devel" manual pages now point to "stable" as the canonical to avoid duplicate content.
• Very old versions: The static 6.4 and 6.5 versions have recently been reactivated and the associated Apache redirects on grass.osgeo.org removed to reduce the current SEO problems. So they are accessible again, but will not be indexed by search engines due to the "canonical" pointers (see above). Note that e.g. older scientific publications point to these (now) old GRASS GIS manual pages.
• Rolling stable manual pages: As I don't see any point in releasing the static released stable version (e.g. 8.4.0), instead the daily stable release branch is used to make manual improvements immediately available.
• "Devel" vs "Preview": Historically, we have called the development version "grass-devel", which is called "preview" on the website. This should be streamlined.

Note that it may even take weeks for Google etc. to "learn" the improved structure. At time, I am feeding Google search tools and Bing webmasters tools with the appropriate updates every few days.

Additional context

TODO:

• cronjobs: expand script to run stand-alone grass-addons#1215 needs to be merged first to disentangle the tasks
• create new pull request with aforementioned changes (TODO MN)
• monitor Google search tools and Bing webmasters tools about the changes with special focus on "Page indexing > Alternate page with proper canonical tag" (TODO MN)

[echoix]

This is a great project and great ideas!

I don't know if Python docs are the best example of SEO, when I'm looking for Python docs on a topic/function/class it happens quite often that I don't find a link to the Python docs before the 2nd page, but probably all the results first try really hard with their SEO. That said, the plan doesn't seem wrong.

Would having a version selector in the red box (not exhaustive, just like Python docs) help to have an entry point between versions while still keeping the canonical refs?

Does some guidance exist on how read the docs work for that? These sites seem to work well with that.

[dhdeangelis]

I am glad to see this proposal. Having access to links to manual pages that use the words "stable" and "devel", mirroring the current stable and development versions respectively, is also a huge bonus when writing tutorials and presentations. This makes the links and documents more durable/valid in time. At the same time keeping the links with version numbers enables the user to point to a specific version of a command if necessary.

[neteler]

Seems the new concepts is slowly gaining traction: GRASS GIS 8.4 is the first hit again.

https://www.google.com/search?q=grass+r.watershed

It will take more time though, to see an improved ranking.

[echoix]

I can confirm searching for the same term in my normally private, non tracked, non google logged in browser that it was the first result too.

Do you happen to know if the non-uppercase Grass GIS in the title is expected?

[neteler]

I assume that it takes more days (weeks) to also see the updated titles, i.e. all in caps. The unexpected lowercase will still originate from the very old manual pages being first rank previously.

[neteler]

I got automated feedback from the Google Search Console:

• now G8.4 and G8.4 are colliding: "Page is not indexed: Duplicate without user-selected canonical".

I suggest to modify the approach outlined above to:

• "stable" to be the new canonical (previously G8.4)
• G8.4 will get injected: <link rel="canonical" href="https://grass.osgeo.org/grass-stable/manuals/index.html">
• "devel" to be the new canonical (previously G8.5)
• G8.5 will get injected: <link rel="canonical" href="https://grass.osgeo.org/grass-devel/manuals/index.html">

Thus

• The two canonicals are no longer moving targets,
• No more "Page not indexed: Duplicate without user-selected canonical" should occur,
• as before, easy to reference in tutorials,
• it is basically the same as done in the Python project.

Re: version selector in the old manual pages: why not - code contributions are welcome.

[neteler]

This is now deployed on the server.

BTW: Page indexing is slowly improving:

[echoix]

Weird, I searched for something (grass assertRasterFitsUnivar) and the two first results are for grass72:

Placing the links as formatted code to not create a link
https://grass.osgeo.org/grass72/manuals/libpython/genindex.html

https://grass.osgeo.org/grass72/manuals/libpython/gunittest.html

[neteler]

the two first results are for grass72

It is a PITA.
I will now inject "canonical" URLs also into the grass72 manual pages (and other old copies).

[neteler]

Sidenote: the missing acceptance of OSGeo/grass-addons#1215 blocks my unsubmitted SEO efforts in the cronjobs.

[neteler]

https://grass.osgeo.org/grass72/manuals/libpython/genindex.html

Ok, I have injected the "canonical" in all old versions, restored the file timestamps accordingly and let re-index some pages in the Google search console.

Slowly getting there:

It will take 1-2 weeks in my experience to propagate to the user side of Google Search, i.e. by end of Nov 2024.

[neteler]

I have updated the PR description: now https://grass.osgeo.org/grass-stable/manuals/ is the overall main manual the older and "devel" manual versions point to via "canonical". Like this no more duplicate content should occur.

See also OSGeo/grass-addons#1241

[echoix]

Different kind of issue:

In the see more link, it says that the website prevented Google from creating a description, but did not hide it such as it would not appear in search results. https://support.google.com/webmasters/answer/7489871

The link points to a grass83 page.