diff --git a/src/pynwb/base.py b/src/pynwb/base.py
index 5514288e8..2ad38edd5 100644
--- a/src/pynwb/base.py
+++ b/src/pynwb/base.py
@@ -296,7 +296,7 @@ def get_timestamps(self):
             return np.arange(len(self.data)) / self.rate + self.starting_time
 
     def get_data_in_units(self):
-        return np.asarray(self.data) * self.conversion + self.offset
+        return np.asarray(self.data) * self.conversion * self.channel_conversion[:, np.newaxis] + self.offset
 
 
 @register_class('Image', CORE_NAMESPACE)