diff --git a/Dockerfile.deb b/Dockerfile.deb
index 176fad35..718fd8f3 100644
--- a/Dockerfile.deb
+++ b/Dockerfile.deb
@@ -2,10 +2,10 @@
 FROM debian:bullseye-20230502-slim
 
 LABEL maintainer="Kong Docker Maintainers <docker@konghq.com> (@team-gateway-bot)"
-ARG KONG_VERSION=3.6.1
+ARG KONG_VERSION=3.7.0
 ENV KONG_VERSION $KONG_VERSION
 
-ARG KONG_SHA256="97da5168777d5ebc48ff5488d254bee930c52a631203e94c76b3b9dcc83a5d5c"
+ARG KONG_SHA256="3f325e456d884f809b9480100dfb2ae613467fec6864a86e08c44b52a010d73a"
 
 ARG KONG_PREFIX=/usr/local/kong
 ENV KONG_PREFIX $KONG_PREFIX
@@ -20,7 +20,8 @@ RUN set -ex; \
     apt-get install -y curl; \
     if [ "$ASSET" = "remote" ] ; then \
       CODENAME=$(cat /etc/os-release | grep VERSION_CODENAME | cut -d = -f 2) \
-      && DOWNLOAD_URL="https://download.konghq.com/gateway-${KONG_VERSION%%.*}.x-debian-${CODENAME}/pool/all/k/kong/kong_${KONG_VERSION}_amd64.deb" \
+      && KONG_REPO=$(echo ${KONG_VERSION%.*} | sed 's/\.//') \
+      && DOWNLOAD_URL="https://packages.konghq.com/public/gateway-$KONG_REPO/deb/debian/pool/$CODENAME/main/k/ko/kong_$KONG_VERSION/kong_${KONG_VERSION}_amd64.deb" \
       && curl -fL $DOWNLOAD_URL -o /tmp/kong.deb \
       && echo "$KONG_SHA256  /tmp/kong.deb" | sha256sum -c -; \
     fi \
diff --git a/Dockerfile.rpm b/Dockerfile.rpm
index 630a4988..d9f1353f 100644
--- a/Dockerfile.rpm
+++ b/Dockerfile.rpm
@@ -3,7 +3,7 @@ FROM registry.access.redhat.com/ubi8/ubi-minimal:8.7@sha256:6910799b75ad41f00891
 
 LABEL maintainer="Kong Docker Maintainers <docker@konghq.com> (@team-gateway-bot)"
 
-ARG KONG_VERSION=3.6.1
+ARG KONG_VERSION=3.7.0
 ENV KONG_VERSION $KONG_VERSION
 
 # RedHat required labels
@@ -18,7 +18,7 @@ LABEL name="Kong" \
 # RedHat required LICENSE file approved path
 COPY LICENSE /licenses/
 
-ARG KONG_SHA256="18b9cdcf7d89b4cbaa8d30c1115fea7e8f8ecfb8d4fd7126e3c3ff8c3d9b405c"
+ARG KONG_SHA256="f9f00e9674c970aa366cd2f4d6e597edb867084a84caee299c444cc973b5d8eb"
 
 ARG KONG_PREFIX=/usr/local/kong
 ENV KONG_PREFIX $KONG_PREFIX
@@ -31,7 +31,8 @@ COPY kong.rpm /tmp/kong.rpm
 # hadolint ignore=DL3015
 RUN set -ex; \
     if [ "$ASSET" = "remote" ] ; then \
-      DOWNLOAD_URL="https://download.konghq.com/gateway-${KONG_VERSION%%.*}.x-rhel-8/Packages/k/kong-$KONG_VERSION.rhel8.amd64.rpm" \
+      KONG_REPO=$(echo ${KONG_VERSION%.*} | sed 's/\.//') \
+      && DOWNLOAD_URL="https://packages.konghq.com/public/gateway-$KONG_REPO/rpm/el/8/x86_64/kong-$KONG_VERSION.el8.x86_64.rpm" \
       && curl -fL $DOWNLOAD_URL -o /tmp/kong.rpm \
       && echo "$KONG_SHA256  /tmp/kong.rpm" | sha256sum -c - \
       || exit 1; \
diff --git a/build_your_own_images.md b/build_your_own_images.md
index 8cb42d48..e786e97d 100644
--- a/build_your_own_images.md
+++ b/build_your_own_images.md
@@ -24,7 +24,7 @@ To build your Docker image, you will need to provide
 
 ## Base image
 You can use images derived from RHEL or Ubuntu; Kong Software pushes `.deb`, and
-`.rpm` packages to our [public package repository](https://download.konghq.com/).
+`.rpm` packages to our [public package repository](https://packages.konghq.com/).
 
 ## Entrypoint script
 
@@ -37,10 +37,10 @@ directory where you are planning to run the command to build your Docker image.
 
 ### Decide how to get the Kong Gateway package
 Kong Software provides `.deb`, and `.rpm` packages via our [public package
-repository](https://download.konghq.com/). Decide whether you want your
+repository](https://packages.konghq.com/). Decide whether you want your
 Dockerfile to
 
-1. Download the desired package from https://download.konghq.com, or
+1. Download the desired package from https://packages.konghq.com, or
 2. Download the desired package from another package repository you specify, or
 3. Install the desired package locally from disk.
 
@@ -68,17 +68,11 @@ ENV KONG_VERSION $KONG_VERSION
 
 # Uncomment the ARG KONG_SHA256 line to build a container using a .deb or .rpm package
 # For .deb packages, the SHA is in
-# https://download.konghq.com/gateway-<gateway-major-version>-<os>-<os_version>/dists/default/all/binary-amd64/Packages
+# https://cloudsmith.io/~kong/repos/gateway-<gateway-major-version><gateway-minor-version>/packages/detail/deb/kong/<gateway-version>/a=amd64;xc=main;d=debian%252F<os_version>;t=binary/
 # For .rpm packages, the SHA is in
-# https://download.konghq.com/gateway-<gateway-major-version>-<os>-<os_version>/repodata/<some-sha>-primary.xml.gz
+# https://cloudsmith.io/~kong/repos/gateway-<gateway-major-version><gateway-minor-version>/packages/detail/rpm/kong/<gateway-version>/a=x86_64;d=el%252F<os_version>;t=binary/
 # ARG KONG_SHA256="<.deb-or.rpm-SHA>"
 
-# Uncomment to build a container using the .deb.tar.gz Kong Gateway package
-# For .deb.tar.gz packages, the SHA is in
-# https://download.konghq.com/gateway-<gateway-major-version>-ubuntu/PULP_MANIFEST
-# ARG KONG_AMD64_SHA="<amd64_sha>"
-# ARG KONG_ARM64_SHA="<arm64_sha>"
-
 # Uncomment to download package from a remote repository
 # ARG ASSET=remote
 
@@ -99,11 +93,12 @@ ARG EE_PORTS
 # hadolint ignore=DL3015
 # Uncomment the following section if you are installing a .rpm
 # Edit the DOWNLOAD_URL line to install from a repository other than
-# download.konghq.com
+# packages.konghq.com
 # RUN set -ex; \
 #     if [ "$ASSET" = "remote" ] ; then \
 #       VERSION=$(grep '^VERSION_ID' /etc/os-release | cut -d = -f 2 | sed -e 's/^"//' -e 's/"$//' | cut -d . -f 1) \
-#       && DOWNLOAD_URL="https://download.konghq.com/gateway-${KONG_VERSION%%.*}.x-rhel-$VERSION/Packages/k/kong-$KONG_VERSION.rhel$VERSION.amd64.rpm" \
+#       && KONG_REPO=$(echo ${KONG_VERSION%.*} | sed 's/\.//') \
+#       && DOWNLOAD_URL="https://packages.konghq.com/public/gateway-$KONG_REPO/rpm/el/$VERSION/x86_64/kong-$KONG_VERSION.el$VERSION.x86_64.rpm" \
 #       && curl -fL $DOWNLOAD_URL -o /tmp/kong.rpm \
 #       && echo "$KONG_SHA256  /tmp/kong.rpm" | sha256sum -c -; \
 #     fi \
@@ -119,13 +114,14 @@ ARG EE_PORTS
 
 # Uncomment the following section if you are installing a .deb
 # Edit the DOWNLOAD_URL line to install from a repository other than
-# download.konghq.com
+# packages.konghq.com
 # RUN set -ex; \
 #     apt-get update; \
 #     apt-get install -y curl; \
 #     if [ "$ASSET" = "remote" ] ; then \
 #       CODENAME=$(cat /etc/os-release | grep VERSION_CODENAME | cut -d = -f 2) \
-#       && DOWNLOAD_URL="https://download.konghq.com/gateway-${KONG_VERSION%%.*}.x-ubuntu-${CODENAME}/pool/all/k/kong/kong_${KONG_VERSION}_amd64.deb" \
+#       && KONG_REPO=$(echo ${KONG_VERSION%.*} | sed 's/\.//') \
+#       && DOWNLOAD_URL="https://packages.konghq.com/public/gateway-$KONG_REPO/deb/ubuntu/pool/$CODENAME/main/k/ko/kong_$KONG_VERSION/kong_${KONG_VERSION}_amd64.deb" \
 #       && curl -fL $DOWNLOAD_URL -o /tmp/kong.deb \
 #       && echo "$KONG_SHA256  /tmp/kong.deb" | sha256sum -c -; \
 #     fi \
@@ -140,38 +136,7 @@ ARG EE_PORTS
 #     && ln -s /usr/local/openresty/luajit/bin/luajit /usr/local/bin/lua \
 #     && ln -s /usr/local/openresty/nginx/sbin/nginx /usr/local/bin/nginx \
 #     && kong version \
-#    && apt-get purge curl -y
-
-# Uncomment the following section if you are installing a .deb.tar.gz
-# Edit the DOWNLOAD_URL line to install from a repository other than
-# download.konghq.com
-# RUN set -ex; \
-#     deb add bash curl ca-certificates; \
-#     arch="$(deb --print-arch)"; \
-#     case "${arch}" in \
-#       x86_64) export ARCH='amd64'; KONG_SHA256=$KONG_AMD64_SHA ;; \
-#       aarch64) export ARCH='arm64'; KONG_SHA256=$KONG_ARM64_SHA ;; \
-#     esac; \
-#     if [ "$ASSET" = "remote" ] ; then \
-#       curl -fL "https://download.konghq.com/gateway-${KONG_VERSION%%.*}.x-ubuntu/kong-${KONG_VERSION}.${ARCH}.deb.tar.gz" -o /tmp/kong.deb.tar.gz \
-#       && echo "$KONG_SHA256  /tmp/kong.deb.tar.gz" | sha256sum -c -; \
-#     fi \
-#     && deb add --no-cache --virtual .build-deps tar gzip \
-#     && tar -C / -xzf /tmp/kong.deb.tar.gz \
-#     && deb add --no-cache libstdc++ libgcc openssl pcre perl tzdata libcap zlib zlib-dev bash \
-#     && adduser -S kong \
-#     && addgroup -S kong \
-#     && mkdir -p "/usr/local/kong" \
-#     && chown -R kong:0 /usr/local/kong \
-#     && chown kong:0 /usr/local/bin/kong \
-#     && chmod -R g=u /usr/local/kong \
-#     && rm -rf /tmp/kong.tar.gz \
-#     && ln -s /usr/local/openresty/bin/resty /usr/local/bin/resty \
-#     && ln -s /usr/local/openresty/luajit/bin/luajit /usr/local/bin/luajit \
-#     && ln -s /usr/local/openresty/luajit/bin/luajit /usr/local/bin/lua \
-#     && ln -s /usr/local/openresty/nginx/sbin/nginx /usr/local/bin/nginx \
-#     && deb del .build-deps \
-#     && kong version
+#     && apt-get purge curl -y
 
 COPY docker-entrypoint.sh /docker-entrypoint.sh
 
diff --git a/ubuntu/Dockerfile b/ubuntu/Dockerfile
index 93abd00c..4f2b7ce6 100644
--- a/ubuntu/Dockerfile
+++ b/ubuntu/Dockerfile
@@ -9,11 +9,11 @@ ARG EE_PORTS
 
 COPY kong.deb /tmp/kong.deb
 
-ARG KONG_VERSION=3.6.1
+ARG KONG_VERSION=3.7.0
 ENV KONG_VERSION $KONG_VERSION
 
-ARG KONG_AMD64_SHA="03b2aca93fd41b8dc0908754cef815433c1d3069ac842a1d078ca98105b230fd"
-ARG KONG_ARM64_SHA="b544bfe2ba4109335d26efb5e59029450f823c3a19b6aef77f6c93d5850142b0"
+ARG KONG_AMD64_SHA="71b946cac188653eb29714f21b98eb146cec536e05a5818a49007f9211e572d4"
+ARG KONG_ARM64_SHA="fb01282dfe9bf42ba27df30c2bc269aadac3ae3f298ba535f77b15a7bff2f6df"
 
 # hadolint ignore=DL3015
 RUN set -ex; \
@@ -26,7 +26,8 @@ RUN set -ex; \
     && if [ "$ASSET" = "ce" ] ; then \
       apt-get install -y --no-install-recommends curl ca-certificates \
       && UBUNTU_CODENAME=$(cat /etc/os-release | grep UBUNTU_CODENAME | cut -d = -f 2) \
-      && curl -fL https://download.konghq.com/gateway-${KONG_VERSION%%.*}.x-ubuntu-${UBUNTU_CODENAME}/pool/all/k/kong/kong_${KONG_VERSION}_$arch.deb -o /tmp/kong.deb \
+      && KONG_REPO=$(echo ${KONG_VERSION%.*} | sed 's/\.//') \
+      && curl -fL https://packages.konghq.com/public/gateway-$KONG_REPO/deb/ubuntu/pool/$UBUNTU_CODENAME/main/k/ko/kong_$KONG_VERSION/kong_${KONG_VERSION}_$arch.deb \
       && apt-get purge -y curl \
       && echo "$KONG_SHA256  /tmp/kong.deb" | sha256sum -c - \
       || exit 1; \
diff --git a/update.sh b/update.sh
index 46a44bea..4a50763f 100755
--- a/update.sh
+++ b/update.sh
@@ -34,10 +34,11 @@ function get_url() {
 
   eval $args
 
-  raw_url=$(egrep -o 'https?://download.konghq.com/gateway-[^ ]+' $dockerfile | sed 's/\"//g')
+  raw_url=$(egrep -o 'https?://packages.konghq.com/public/gateway-[^ ]+' $dockerfile | sed 's/\"//g')
 
   # set variables contained in raw url
   KONG_VERSION=$version
+  KONG_REPO=$(echo ${KONG_VERSION%.*} | sed 's/\.//')
   ARCH=$arch
 
   eval echo $raw_url