diff --git a/app/_includes/landing_pages/card.md b/app/_includes/landing_pages/card.md
new file mode 100644
index 00000000..641360a4
--- /dev/null
+++ b/app/_includes/landing_pages/card.md
@@ -0,0 +1,9 @@
+
+
+
{{ include.config.title}}
+
{{ include.config.description}}
+
+{% if include.config.cta %}
+{% include landing_pages/cta.md config=include.config.cta %}
+{% endif %}
+
\ No newline at end of file
diff --git a/app/_includes/landing_pages/image.md b/app/_includes/landing_pages/image.md
new file mode 100644
index 00000000..da0f95ee
--- /dev/null
+++ b/app/_includes/landing_pages/image.md
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/app/_landing_pages/gateway-entities.yaml b/app/_landing_pages/gateway-entities.yaml
new file mode 100644
index 00000000..d637f45b
--- /dev/null
+++ b/app/_landing_pages/gateway-entities.yaml
@@ -0,0 +1,133 @@
+content:
+ - row:
+ - column:
+ - type: header
+ config:
+ type: h1
+ text: "Kong Gateway Entities"
+ align: center
+
+ - row:
+ - column:
+ - type: structured_text
+ config:
+ blocks:
+ - type: text
+ text: |
+ Kong entities refer to the various components and objects that make up the Kong API Gateway and its ecosystem.
+ - type: image
+ config:
+ url: "https://raw.githubusercontent.com/Kong/docs.konghq.com/main/app/assets/images/products/konnect/getting-started/konnect-gateway-entities.png"
+ alt_text: "this is alt text"
+
+ - row:
+ - column:
+ - type: header
+ config:
+ type: h2
+ text: "Entity References"
+ - row:
+ - column:
+ - type: card
+ config:
+ title: "Service"
+ description: "Represent your upstream APIs or microservices. Each Service corresponds to a set of APIs that you want to expose through Kong."
+ cta:
+ text: ABC
+ url: "#"
+ align: end
+ - column:
+ - type: card
+ config:
+ title: "Routes"
+ description: "Define how requests are mapped to Services. Routes specify criteria such as paths, hosts, methods, and headers that determine which Service a request should be proxied to"
+ cta:
+ text: XYZ
+ url: "x"
+ align: end
+ - column:
+ - type: card
+ config:
+ title: "Consumers"
+ description: "Represent the clients or users consuming your APIs. Consumers can be individual users, applications, or other services."
+ cta:
+ text: ABC
+ url: "#"
+ align: end
+ - column:
+ - type: card
+ config:
+ title: "Certificates"
+ description: "Used for securing communication between clients and Kong or between Kong and upstream services using SSL/TLS."
+ cta:
+ text: ABC
+ url: "#"
+ align: end
+ - row:
+ - column:
+ - type: card
+ config:
+ title: "Upstreams"
+ description: "Represent a load-balanced group of backend services. An Upstream can have multiple Targets (backend services), and Kong will distribute requests among these Targets."
+ cta:
+ text: ABC
+ url: "#"
+ align: end
+ - column:
+ - type: card
+ config:
+ title: "Targets"
+ description: "he actual backend servers or instances that Kong forwards requests to. They are part of an Upstream."
+ cta:
+ text: XYZ
+ url: "x"
+ align: end
+ - column:
+ - type: card
+ config:
+ title: "SNIs"
+ description: "Server Name Indications used to support multiple SSL certificates for different domain names using a single IP address"
+ cta:
+ text: ABC
+ url: "#"
+ align: end
+ - column:
+ - type: card
+ config:
+ title: "ACLs"
+ description: "Used to control access to Services and Routes by grouping Consumers and allowing or denying access based on these groups"
+ cta:
+ text: ABC
+ url: "#"
+ align: end
+ - row:
+ - column:
+ - type: card
+ config:
+ title: "Plugins"
+ description: "Extend Kong’s functionality by adding features such as authentication, rate limiting, logging, and transformations. Plugins can be applied globally or on specific Services"
+ cta:
+ text: ABC
+ url: "#"
+ align: end
+ - column:
+ - type: card
+ config:
+ title: "Workspace"
+ description: "Extend Kong’s functionality by adding features such as authentication, rate limiting, logging, and transformations. Plugins can be applied globally or on specific Services"
+ cta:
+ text: XYZ
+ url: "x"
+ align: end
+ - column:
+ - type: structured_text
+ config:
+ blocks:
+ type: text
+ text: " "
+ - column:
+ - type: structured_text
+ config:
+ blocks:
+ type: text
+ text: " "
\ No newline at end of file
diff --git a/app/_layouts/concept.html b/app/_layouts/concept.html
new file mode 100644
index 00000000..bed83888
--- /dev/null
+++ b/app/_layouts/concept.html
@@ -0,0 +1,8 @@
+---
+layout: default
+---
+
+
+
{{ page.title }}
+ {{ content }}
+
\ No newline at end of file
diff --git a/app/gateway/entities/index.md b/app/gateway/entities/index.md
new file mode 100644
index 00000000..c358760e
--- /dev/null
+++ b/app/gateway/entities/index.md
@@ -0,0 +1,37 @@
+---
+title: Kong Gateway Entities
+layout: landing_page
+entities:
+ - service
+ - route
+ - upstream
+ - plugin
+related_resources:
+ - text: How to create rate limiting tiers
+ url: /plugins/rate-limiting/
+---
+
+
+## Entities
+
+Kong entities refer to the various components and objects that make up the Kong API Gateway and its ecosystem.
+
+Entities include:
+
+* [Services]: Represent your upstream APIs or microservices. Each Service corresponds to a set of APIs that you want to expose through Kong.
+* Routes: Define how requests are mapped to Services. Routes specify criteria such as paths, hosts, methods, and headers that determine which Service a request should be proxied to.
+* Consumers: Represent the clients or users consuming your APIs. Consumers can be individual users, applications, or other services.
+* Plugins: Extend Kong’s functionality by adding features such as authentication, rate limiting, logging, and transformations. Plugins can be applied globally or on specific Services, Routes, or Consumers.
+* Certificates: Used for securing communication between clients and Kong or between Kong and upstream services using SSL/TLS.
+* Upstreams: Represent a load-balanced group of backend services. An Upstream can have multiple Targets (backend services), and Kong will distribute requests among these Targets.
+* Targets: The actual backend servers or instances that Kong forwards requests to. They are part of an Upstream.
+* SNIs: Server Name Indications used to support multiple SSL certificates for different domain names using a single IP address.
+* ACLs (Access Control Lists): Used to control access to Services and Routes by grouping Consumers and allowing or denying access based on these groups.
+* Certificates: Used to handle SSL/TLS certificates for secure communication.
+
+
+{place holder text about how kong entities are kong gateway entities that map across all of our products.}
+
+
+![image](https://raw.githubusercontent.com/Kong/docs.konghq.com/main/app/assets/images/products/konnect/getting-started/konnect-gateway-entities.png) #this thing renders to the right
+