Name the product in a way the reader (i.e. your target customers) will understand.
An app for anyone that wants to plan a trip more easily.
This app looks to better organize the logistics of a trip with friends or family. By breaking down the process into steps and assigning responsibilities.
Describe the problem your product solves.
Describe how your product elegantly solves the problem.
"It is awesome"
Describe how easy it is to get started.
Provide a quote from a hypothetical customer that describes how they experienced the benefit.
Wrap it up and give pointers where the reader should go next.