diff --git a/bots/migrations/0080_botintegration_twilio_fresh_conversation_per_call_and_more.py b/bots/migrations/0080_botintegration_twilio_fresh_conversation_per_call_and_more.py
new file mode 100644
index 000000000..355c68877
--- /dev/null
+++ b/bots/migrations/0080_botintegration_twilio_fresh_conversation_per_call_and_more.py
@@ -0,0 +1,23 @@
+# Generated by Django 4.2.7 on 2024-08-09 19:18
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('bots', '0079_remove_botintegration_twilio_asr_language_and_more'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='botintegration',
+            name='twilio_fresh_conversation_per_call',
+            field=models.BooleanField(default=False, help_text='If set, the bot will start a new conversation for each call'),
+        ),
+        migrations.AddField(
+            model_name='conversation',
+            name='twilio_call_sid',
+            field=models.TextField(blank=True, default='', help_text='Twilio call sid (only used if each call is a new conversation)'),
+        ),
+    ]
diff --git a/bots/models.py b/bots/models.py
index 0407569d5..760def3a0 100644
--- a/bots/models.py
+++ b/bots/models.py
@@ -694,6 +694,10 @@ class BotIntegration(models.Model):
         blank=True,
         help_text="The audio url to play to the user while waiting for a response if using voice",
     )
+    twilio_fresh_conversation_per_call = models.BooleanField(
+        default=False,
+        help_text="If set, the bot will start a new conversation for each call",
+    )
 
     streaming_enabled = models.BooleanField(
         default=False,
@@ -1064,6 +1068,11 @@ class Conversation(models.Model):
         default="",
         help_text="User's Twilio phone number (mandatory)",
     )
+    twilio_call_sid = models.TextField(
+        blank=True,
+        default="",
+        help_text="Twilio call sid (only used if each call is a new conversation)",
+    )
 
     web_user_id = models.CharField(
         max_length=512,
diff --git a/daras_ai_v2/bot_integration_widgets.py b/daras_ai_v2/bot_integration_widgets.py
index 4958f389d..b91c14bba 100644
--- a/daras_ai_v2/bot_integration_widgets.py
+++ b/daras_ai_v2/bot_integration_widgets.py
@@ -126,7 +126,7 @@ def render_workflow_url_input(key: str, del_key: str | None, d: dict):
 
 
 def twilio_specific_settings(bi: BotIntegration):
-    SETTINGS_FIELDS = ["twilio_use_missed_call", "twilio_initial_text", "twilio_initial_audio_url", "twilio_waiting_text", "twilio_waiting_audio_url"]  # fmt:skip
+    SETTINGS_FIELDS = ["twilio_use_missed_call", "twilio_initial_text", "twilio_initial_audio_url", "twilio_waiting_text", "twilio_waiting_audio_url", "twilio_fresh_conversation_per_call"]  # fmt:skip
     if gui.session_state.get(f"_bi_reset_{bi.id}"):
         for field in SETTINGS_FIELDS:
             gui.session_state[f"_bi_{field}_{bi.id}"] = BotIntegration._meta.get_field(
@@ -166,6 +166,11 @@ def twilio_specific_settings(bi: BotIntegration):
     gui.caption(
         "When enabled, immediately hangs up incoming calls and calls back the user so they don't incur charges (depending on their carrier/plan)."
     )
+    bi.twilio_fresh_conversation_per_call = gui.checkbox(
+        "🔄 Fresh Conversation History for Each Call",
+        value=bi.twilio_fresh_conversation_per_call,
+        key=f"_bi_twilio_fresh_conversation_per_call_{bi.id}",
+    )
 
 
 def slack_specific_settings(bi: BotIntegration, default_name: str):
diff --git a/daras_ai_v2/twilio_bot.py b/daras_ai_v2/twilio_bot.py
index 8d4dd8606..4529952ec 100644
--- a/daras_ai_v2/twilio_bot.py
+++ b/daras_ai_v2/twilio_bot.py
@@ -95,6 +95,8 @@ def from_data(cls, data: dict):
         account_sid = data["AccountSid"][0]
         if account_sid == settings.TWILIO_ACCOUNT_SID:
             account_sid = ""
+        call_sid = data["CallSid"][0]
+        caller_number = data["Caller"][0]
         user_number, bot_number = data["From"][0], data["To"][0]
         try:
             # cases where user is calling the bot
@@ -108,14 +110,25 @@ def from_data(cls, data: dict):
                 twilio_account_sid=account_sid, twilio_phone_number=bot_number
             )
 
-        convo = Conversation.objects.get_or_create(
-            bot_integration=bi, twilio_phone_number=user_number
-        )[0]
+        will_be_missed = caller_number == user_number and bi.twilio_use_missed_call
+        if will_be_missed:
+            # for call_sids that we will reject and re-call, the convo is not used, so we don't want to create a new one
+            convo = None
+        if bi.twilio_fresh_conversation_per_call and not will_be_missed:
+            convo = Conversation.objects.get_or_create(
+                bot_integration=bi,
+                twilio_phone_number=user_number,
+                twilio_call_sid=call_sid,
+            )[0]
+        else:
+            convo = Conversation.objects.get_or_create(
+                bot_integration=bi, twilio_phone_number=user_number
+            )[0]
         return cls(
             convo,
             text=data.get("SpeechResult", [None])[0],
             audio_url=data.get("RecordingUrl", [None])[0],
-            call_sid=data["CallSid"][0],
+            call_sid=call_sid,
         )
 
     def __init__(