diff --git a/lib/hub_client.rb b/lib/hub_client.rb
index 3b1fc2d..ba89d1c 100644
--- a/lib/hub_client.rb
+++ b/lib/hub_client.rb
@@ -10,7 +10,7 @@ module HubClient
       accept: :json,
   }
 
-  def self.publish(metadata, content, env = nil)
+  def self.publish(metadata, content, env = nil, opts = {})
     config = HubClient.configuration
     raise ConfigArgumentMissing, "endpoint_url missing" unless config.endpoint_url
 
@@ -22,7 +22,7 @@ def self.publish(metadata, content, env = nil)
 
     retries = 0
     begin
-      RestClient::Request.execute(request_opts(config, payload))
+      RestClient::Request.execute(request_opts(config, payload, opts))
     rescue RestClient::Exception => e
       HubClient.logger.warn("HubClient Exception #{e.class}: #{e.message} Code: #{e.http_code} Response: #{e.response} Request: #{payload}")
 
@@ -36,16 +36,17 @@ def self.publish(metadata, content, env = nil)
 
   private
 
-  def self.encode_content_if_specified(config, payload)
-    (payload[:content] = payload[:content].to_json) if config.double_encode_content && payload[:content]
+  def self.encode_content_if_specified(config, payload, opts)
+    double_encode_content = opts.fetch(:double_encode_content, config.double_encode_content)
+    (payload[:content] = payload[:content].to_json) if double_encode_content && payload[:content]
     payload
   end
 
-  def self.request_opts(config, payload)
+  def self.request_opts(config, payload, opts)
     {
         method: :post,
         url: build_hub_url(config.endpoint_url),
-        payload: encode_content_if_specified(config, payload).to_json,
+        payload: encode_content_if_specified(config, payload, opts).to_json,
         headers: REQUEST_HEADERS,
         timeout: config.timeout,
         open_timeout: config.open_timeout,
diff --git a/spec/hub_client_spec.rb b/spec/hub_client_spec.rb
index 1112704..99a7e29 100644
--- a/spec/hub_client_spec.rb
+++ b/spec/hub_client_spec.rb
@@ -249,7 +249,7 @@ def stub_publish_request
       end
 
       describe 'double_encode_payload option' do
-        shared_examples_for 'builds request correctly' do |description, content, expected_content|
+        shared_examples_for 'builds request correctly' do |description, opts, content, expected_content|
           it description do
             expected_body = { env: "il-qa2", type: "order_created" }
             (expected_body[:content] = expected_content) unless expected_content.nil?
@@ -257,12 +257,12 @@ def stub_publish_request
                 with(body: expected_body).
                 to_return(status: 204)
 
-            HubClient.publish(:order_created, content)
+            HubClient.publish(:order_created, content, nil, opts)
             assert_requested :post, HubClient.build_hub_url(HubClient.configuration.endpoint_url)
           end
         end
 
-        context 'when not specified' do
+        context 'when not specified in config' do
           before do
             HubClient.configure do |config|
               config.env = "il-qa2"
@@ -270,7 +270,20 @@ def stub_publish_request
             end
           end
 
-          include_examples 'builds request correctly', 'does not double encode', {some: 'content'}, {some: 'content'}
+          context 'when not specified in opts' do
+            include_examples 'builds request correctly',
+                'does not double encode', {}, {some: 'content'}, {some: 'content'}
+          end
+
+          context 'when specified in opts as true' do
+            include_examples 'builds request correctly',
+                'double encodes', {double_encode_content: true}, {some: 'content'}, {some: 'content'}.to_json
+          end
+
+          context 'when specified in opts as false' do
+            include_examples 'builds request correctly',
+                'does not double encode', {double_encode_content: false}, {some: 'content'}, {some: 'content'}
+          end
         end
 
         context 'when specified as false' do
@@ -282,7 +295,20 @@ def stub_publish_request
             end
           end
 
-          include_examples 'builds request correctly', 'does not double encode', {some: 'content'}, {some: 'content'}
+          context 'when not specified in opts' do
+            include_examples 'builds request correctly',
+                'does not double encode', {double_encode_content: false}, {some: 'content'}, {some: 'content'}
+          end
+
+          context 'when specified in opts as true' do
+            include_examples 'builds request correctly',
+                'double encodes', {double_encode_content: true}, {some: 'content'}, {some: 'content'}.to_json
+          end
+
+          context 'when specified in opts as false' do
+            include_examples 'builds request correctly',
+                'does not double encode', {double_encode_content: false}, {some: 'content'}, {some: 'content'}
+          end
         end
 
         context 'when specified as true' do
@@ -294,7 +320,20 @@ def stub_publish_request
             end
           end
 
-          include_examples 'builds request correctly', 'double encodes', {some: 'content'}, {some: 'content'}.to_json
+          context 'when not specified in opts' do
+            include_examples 'builds request correctly',
+                'double encodes', {double_encode_content: true}, {some: 'content'}, {some: 'content'}.to_json
+          end
+
+          context 'when specified in opts as true' do
+            include_examples 'builds request correctly',
+                'double encodes', {double_encode_content: true}, {some: 'content'}, {some: 'content'}.to_json
+          end
+
+          context 'when specified in opts as false' do
+            include_examples 'builds request correctly',
+                'does not double encode', {double_encode_content: false}, {some: 'content'}, {some: 'content'}
+          end
         end
       end
     end