MTM Lead Gen

[zdmc23]

This is a place to discuss how to link media campaigns to D.T records (and even whether we should, or whether other tools should fall into the MTM stack upstream from D.T)

Currently, we have a PoC underway to load media campaign data and D.T data into a Data Lake (Cloud Storage) and then join and query it using scalable, serverless query engines (e.g., BigQuery/Athena/Presto). However, we need to link the D.T records to the campaign data, and often there is no shared piece of metadata between them to associate.