diff --git a/.travis.yml b/.travis.yml
index 7ab7d7d0..753bef13 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -2,13 +2,13 @@ language: java
 
 branches:
   except:
-    - /build-.+-\d{4}-\d{2}-\d{2}-.*/
+    - /dev-build-.*/
 
 after_success:
   - git config --global user.email "builds@travis-ci.com"
   - git config --global user.name "Travis CI"
-  - export GIT_TAG=build-$TRAVIS_BRANCH-$(date -u "+%Y-%m-%d-%H-%M-%S")-$TRAVIS_BUILD_NUMBER
-  - git tag $GIT_TAG -a -m "Generated tag from TravisCI build $TRAVIS_BUILD_NUMBER"
+  - export GIT_TAG=dev-build-$TRAVIS_BUILD_NUMBER
+  - git tag $GIT_TAG -a -m "Generated tag from TravisCI build $TRAVIS_BUILD_NUMBER on $(date -u "+%Y-%m-%d-%H-%M-%S")"
   - git push --quiet origin $GIT_TAG
 
 deploy: