diff --git a/README.md b/README.md
index 12601af..195aaa8 100644
--- a/README.md
+++ b/README.md
@@ -6,7 +6,7 @@ reference distributions for comparison to a broader population.
 
 ![NiChart flowchart](resources/images/NiChart_Flowchart_v2.svg)
 
-# Main Goals:
+## Core Principles:
 
 The development of nichart is guided by several core principles:
 
@@ -20,7 +20,7 @@ The development of nichart is guided by several core principles:
 
 5. Developing a deployment strategy that enables easy access for users with varying technical expertise and hardware resources.
 
-# Running NiChart:
+## Running NiChart:
 
 We provide both a locally deployable desktop application and a cloud application. For the desktop application please see [FIXME: link to readthedocs and Github]. [NiChart cloud application](https://neuroimagingchart.com/portal), hosted via Amazon Web Services (AWS), deploys
 scalable infrastructure which hosts the NiChart tools as a standard web application accessible via the user’s web browser. The cloud and desktop applications are unified at the code level through the use of the Python library [Streamlit](https://streamlit.io/). Consequently, the user experience is nearly completely identical between the cloud and desktop applications.