diff --git a/EduAutomation/Application/Helpers/MarkdownHelpers.cs b/EduAutomation/Application/Helpers/MarkdownHelpers.cs
new file mode 100644
index 0000000..dcea52d
--- /dev/null
+++ b/EduAutomation/Application/Helpers/MarkdownHelpers.cs
@@ -0,0 +1,12 @@
+using System.Text.RegularExpressions;
+
+namespace EduAutomation.Application.Helpers;
+
+public static partial class MarkdownHelpers
+{
+    public static string NormalizeLinkText(this string text)
+        => BracketsRegex().Replace(text, "");
+
+    [GeneratedRegex(@"\[(.*?)\]")]
+    private static partial Regex BracketsRegex();
+}
diff --git a/EduAutomation/Application/Telegram/Formatters/MarkdownMessageFormatter.cs b/EduAutomation/Application/Telegram/Formatters/MarkdownMessageFormatter.cs
index f9a206c..e27a416 100644
--- a/EduAutomation/Application/Telegram/Formatters/MarkdownMessageFormatter.cs
+++ b/EduAutomation/Application/Telegram/Formatters/MarkdownMessageFormatter.cs
@@ -1,4 +1,5 @@
 using System.Text;
+using EduAutomation.Application.Helpers;
 using EduAutomation.Domain.GitHub.Events;
 
 namespace EduAutomation.Application.Telegram.Formatters;
@@ -28,10 +29,10 @@ private string GetRepoCreatedCard(RepoCreated? repoCreated, Dictionary<string, s
         var builder = new StringBuilder();
 
         builder.AppendLine("**Repo Created**");
-        builder.AppendLine($"* **Repository:** [{repoCreated.Repo.Name}]({repoCreated.Repo.Url})");
-        builder.AppendLine($"* **Organization:** [{repoCreated.Org.Name}]({repoCreated.Org.Url})");
-        builder.AppendLine($"* **Created By:** [{repoCreated.Sender.Login}]({repoCreated.Sender.Url})");
-        builder.AppendLine($"* **Date:** {DateTime.Now.ToString("MMMM dd, yyyy")}");
+        builder.AppendLine($"**Repository:** [{repoCreated.Repo.Name}]({repoCreated.Repo.Url})");
+        builder.AppendLine($"**Organization:** [{repoCreated.Org.Name}]({repoCreated.Org.Url})");
+        builder.AppendLine($"**Created By:** [{repoCreated.Sender.Login.NormalizeLinkText()}]({repoCreated.Sender.Url})");
+        builder.AppendLine($"**Date:** {DateTime.Now.ToString("MMMM dd, yyyy")}");
 
         TryAddAssignees(builder, paramsBag);
 
diff --git a/EduAutomation/Application/Trello/Formatters/TrelloMarkdownCardFormatter.cs b/EduAutomation/Application/Trello/Formatters/TrelloMarkdownCardFormatter.cs
index b034c0b..8b74212 100644
--- a/EduAutomation/Application/Trello/Formatters/TrelloMarkdownCardFormatter.cs
+++ b/EduAutomation/Application/Trello/Formatters/TrelloMarkdownCardFormatter.cs
@@ -1,4 +1,5 @@
 using System.Text;
+using EduAutomation.Application.Helpers;
 using EduAutomation.Domain.GitHub.Events;
 using EduAutomation.Domain.Trello;
 
@@ -42,7 +43,7 @@ private TrelloCard GetRepoCreatedCard(RepoCreated? e, Dictionary<string, string>
         // Organization and Creator
         builder.AppendLine("**Organization and Creator**");
         builder.AppendLine($"- **Organization:** [{e.Org.Name}](https://github.com/{e.Org.Name})");
-        builder.AppendLine($"- **Creator:** [{NormalizedSenderLogin(e)}]({e.Sender.Url})");
+        builder.AppendLine($"- **Creator:** [{e.Sender.Login.NormalizeLinkText()}]({e.Sender.Url})");
         builder.AppendLine();
 
         // Assignment
@@ -84,9 +85,4 @@ private static void TryAddMentor(StringBuilder builder, Dictionary<string, strin
             builder.AppendLine($"**Mentor:** {mentorName}");
         }
     }
-
-    private string NormalizedSenderLogin(RepoCreated? e)
-    {
-        return e.Sender.Login.Replace("[bot]", "_bot");
-    }
 }