diff --git a/client/controller/index.web.js b/client/controller/index.web.js
index 749246245a35c1..5b83924df20413 100644
--- a/client/controller/index.web.js
+++ b/client/controller/index.web.js
@@ -51,13 +51,13 @@ export const ProviderWrappedLayout = ( {
 	const userLoggedIn = isUserLoggedIn( state );
 
 	const [ isLoading, experimentAssignment ] = useExperiment(
-		'wpcom_plan_name_change_starter_to_beginner_v2'
+		'wpcom_plan_name_change_starter_to_beginner_v3'
 	);
 
 	useEffect( () => {
 		if ( ! isLoading ) {
 			setPlansListExperiment(
-				'wpcom_plan_name_change_starter_to_beginner_v2',
+				'wpcom_plan_name_change_starter_to_beginner_v3',
 				experimentAssignment?.variationName
 			);
 		}
diff --git a/packages/calypso-products/src/plans.tsx b/packages/calypso-products/src/plans.tsx
index 9463a124672ca8..284fb1f35499c3 100644
--- a/packages/calypso-products/src/plans.tsx
+++ b/packages/calypso-products/src/plans.tsx
@@ -7,7 +7,7 @@ import { getPlansListExperiment } from './experiments';
  */
 
 export const getPlanPersonalTitle = () =>
-	getPlansListExperiment( 'wpcom_plan_name_change_starter_to_beginner_v2' ) === 'treatment'
+	getPlansListExperiment( 'wpcom_plan_name_change_starter_to_beginner_v3' ) === 'treatment'
 		? // translators: Beginner is a plan name
 		  i18n.translate( 'Beginner' )
 		: // translators: Starter is a plan name