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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>Astun Technology Data Discoverability Overview</title>
<meta name="description" content="Recent work on data discoverability">
<meta name="author" content="Jo Cook, Astun Technology">
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<body>
<div class="reveal">
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<div class="slides">
<section data-background-image="./images/discocat.jpeg" alt="disco cat" data-background-size="cover">
<h2>Astun Technology Data Disco<span class="fragment">verability</span></h2>
<p>
<small>Jo Cook</small>
</p>
</section>
<section data-background-image="./images/geospatial_commission.png" alt="geospatial commission" data-background-size="cover">
<h2 class="box">Background</h2>
<p class="box">Data Discoverability is the new cool thing in government</p>
<aside class="notes">Geospatial commission guidelines at https://www.gov.uk/government/collections/best-practice-guidance-and-tools-for-geospatial-data-managers. Lots of focus on making it easier to share data inside and outside of government</aside>
</section>
<section>
<h3>Best Practice</h3>
<p><a href="https://www.gov.uk/government/collections/best-practice-guidance-and-tools-for-geospatial-data-managers" target="_blank">Geospatial Commission Best Practice Guides</a> state that data should be <span class="fragment sentence">Findable</span>, <span class="fragment sentence">Accessible</span>, <span class="fragment sentence">Interoperable</span>, and <span class="fragment sentence">Reusable</span> (FAIR)</p>
<img style="border:none; box-shadow:none; background:none" src="./images/fair.png" alt="fair principles" with="500"/>
<aside class="notes">FAIR Principles emphasise machine-actionability, eg capacity of computational systems to find, access, interoperate, reuse data with minimal human intervention, but can be taken to encompass human interactions with data/metadata as well</aside>
</section>
<section>
<h2>Recommendations</h2>
<p>Data sharing is good (obvs) but most searches come from search engines, not direct searches in portals</p>
<p class="fragment">To help people find things we need to treat data and metadata as web content and employ search-engine optimisation (SEO) techniques</p>
<p class="fragment">We need to use structured data to help search engines provide a richer view of our content</p>
</section>
<section>
<p><span class="fragment sentence">SEO</span> is about making sure search engines display our content as high up in search results as possible</p>
<p>We do this by ensuring that we don't have any data quality issues that might cause down-ranking</p>
<aside class="notes">These are things like too long or too short titles, truncated abstracts/descriptions, duplicated records and so on</aside>
</section>
<section>
<h3>Data quality reports in zeppelin analytics</h3>
<img src="./images/dataquality.png" alt="data quality" with="800"/>
</section>
<section>
<p><span class="fragment sentence">Structured data</span> is the fun part!</p>
<p>By mapping terms in our content to <a href="https://schema.org/Dataset" target="_blank">schema.org</a> types we tell google what our page is about</p>
<p>which in turn helps it decide how to display the result</p>
<aside class="notes">COVID data is the gold standard but that's a special case, recipes and opening times are a more achievable comparison</aside>
</section>
<section>
<img src="./images/covid.png" alt="google search covid" with="800"/>
</section>
<section>
<img src="./images/applepie.png" alt="google search applepie" with="800"/>
</section>
<section>
<p>We can also use <span class="fragment sentence">web analytics</span> to provide insight on how people are using our data and our portals</p>
<p>providing insights into numbers of visitors, what data is being downloaded, where people are from, etc</p>
</section>
<section>
<h3>Examples from Scottish Spatial Data Infrastructure</h3>
<p><a href="https://spatialdata.gov.scot/geonetwork/srv/eng/catalog.search#/metadata/4268B281-F173-4B7E-B2AE-1583C659253C" target="_blank">Metadata in GeoNetwork</a>/<a href="https://search.google.com/test/rich-results?id=lK4abv8yAGiXyq_uva_PlQ" target="_blank">Structured Data</a>/<a href="https://datasetsearch.research.google.com/search?query=Dedicated%20Woodlands&docid=KHbTXAGRdoIv1Ml1AAAAAA%3D%3D" target="_blank">Google Dataset Search</a>/<a href="https://cards-dev.twitter.com/validator" target="_blank">Twitter Card Validator</a>/<a href="https://datastudio.google.com/u/0/reporting/acd003ea-50a9-4b85-9dfb-8785df7d5f1c/page/WyBv?utm_source=google-datastudio&utm_medium=email&utm_campaign=scheduled-report" target="_blank">Web Console</a></p>
</section>
<section>
<h3>This is not limited to metadata</h3>
<p>Structured data could be applied to lots of our products, like spotlight or other single-use maps</p>
<p>Web analytics could help us and customers understand how data and pages are being used</p>
<aside class="notes">Unfortunately the schema.org type "map" is tied to a place, not a subject, so most of what we do currently works best as a "dataset"</aside>
</section>
<section data-background-image="./images/flamingkitty.jpg" alt="flaming kitty" data-background-size="cover">
<h3 class="box">What's in it for us?</h3>
<p class="fragment" style="line-height:175%"><span class="box">No one else seems to be doing it!</span></p>
<p class="fragment" style="line-height:175%"><span class="box">It's very topical</span></p>
<p class="fragment" style="line-height:175%"><span class="box">It adds value to our offering</span></p>
<p class="fragment" style="line-height:175%"><span class="box">It's a relatively quick win!</span></p>
<aside class="notes">Good time to do it, customer insights, not much actual work to implement?</aside>
</section>
<section data-background-image="./images/happy.jpg" alt="happy puppy" data-background-size="cover">
<h2 class="box">Thank You!</h2>
</section>
</div>
<div class="fe-persistent-header">
<a href="https://astuntechnology.github.io/datadiscoverabilityoverview/#/">
<img src=".\images\AstunSmallLogo.png"/>
</a>
<p style="color:white">Data Discoverability Overview</p>
</div>
</div>
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