diff --git a/action/action.go b/action/action.go
index 8beaff3..fdfb9de 100644
--- a/action/action.go
+++ b/action/action.go
@@ -15,3 +15,11 @@ type ActionLut map[string]ActionFunc
 func (flut ActionLut) Add(fname string, f ActionFunc) {
 	flut[fname] = f
 }
+
+// Use this function to load all the defined enrichments in memory
+// is not goroutine safe
+// todo: protect this with a mutex/sync.Once
+func LoadActions() {
+	actMap := GetActionMap()
+	actMap.Add("NOOP_ACTION", NoopAction)
+}
diff --git a/alert-manager-config.yml b/alert-manager-config.yml
index 8848e2e..1bbad99 100644
--- a/alert-manager-config.yml
+++ b/alert-manager-config.yml
@@ -1,8 +1,8 @@
 alert_pipelines:
   - alert_name: NOOP_ALERT
     enrichments:
-      - enrichment_name: NOOP_ENRICHMENT
-        enrichment_args: ARG1,ARG2
+      - enrichment_name: UPPER_CASE
+        enrichment_args: arg1,arg2
     actions:
       - action_name: NOOP_ACTION
         action_args: ARG1,ARG2
diff --git a/alert/processAlert.go b/alert/processAlert.go
index 32de604..ad17fda 100644
--- a/alert/processAlert.go
+++ b/alert/processAlert.go
@@ -63,6 +63,8 @@ func ProcessAlert(a types.Alert) {
 			if err != nil {
 				fmt.Println(err)
 			}
+		} else {
+			logr.Info("no enrichment found with name: ", v.EnrichmentName)
 		}
 	}
 
@@ -75,6 +77,8 @@ func ProcessAlert(a types.Alert) {
 			if err != nil {
 				fmt.Println(err)
 			}
+		} else {
+			logr.Info("no action found with name: ", v.ActionName)
 		}
 	}
 }
diff --git a/cmd/server.go b/cmd/server.go
index 5cd0b13..854032d 100644
--- a/cmd/server.go
+++ b/cmd/server.go
@@ -31,14 +31,12 @@ func serverCommandRunE(cmd *cobra.Command, args []string) error {
 	}
 
 	// Initialize the Enrichments
-	log.Info("Adding NooP Enrichment")
-	enr := enrichment.GetEnrichmentMap()
-	enr.Add("NOOP_ENRICHMENT", enrichment.NoopEnrichment)
+	log.Info("loading pre-defined enrichments")
+	enrichment.LoadEnrichments()
 
 	// Initialize the Actions
 	log.Info("Adding NooP Action")
-	actMap := action.GetActionMap()
-	actMap.Add("NOOP_ACTION", action.NoopAction)
+	action.LoadActions()
 
 	b, err := os.ReadFile(cFile)
 	if err != nil {
diff --git a/enrichment/enrichment.go b/enrichment/enrichment.go
index 4e51e86..433f5bd 100644
--- a/enrichment/enrichment.go
+++ b/enrichment/enrichment.go
@@ -14,3 +14,13 @@ type EnrichmentLut map[string]EnrichmentFunc
 func (flut EnrichmentLut) Add(fname string, f EnrichmentFunc) {
 	flut[fname] = f
 }
+
+// Use this function to load all the defined enrichments in memory
+// is not goroutine safe
+// todo: protect this with a mutex/sync.Once
+func LoadEnrichments() {
+	enr := GetEnrichmentMap()
+	enr.Add("NOOP_ENRICHMENT", NoopEnrichment)
+	enr.Add("UPPER_CASE", UpperCaseEnrichment)
+
+}
diff --git a/enrichment/upperCaseEncrichment.go b/enrichment/upperCaseEncrichment.go
new file mode 100644
index 0000000..dcfe4f8
--- /dev/null
+++ b/enrichment/upperCaseEncrichment.go
@@ -0,0 +1,18 @@
+package enrichment
+
+import (
+	"alertmanager/logging"
+	"alertmanager/types"
+	"fmt"
+	"strings"
+)
+
+func UpperCaseEnrichment(alert types.Alert, e types.Enrichment) (interface{}, error) {
+	logr := logging.GetLogger()
+
+	rs := fmt.Sprintf("upper-case enrichment called: \nalert: %s\nenrichment: %s\nwith args: %s", alert.AlertName, e.EnrichmentName, e.EnrichmentArgs)
+
+	logr.Debug(rs)
+
+	return strings.ToUpper(e.EnrichmentArgs), nil
+}